Institute’s main focus last year was on programmes that could help entrepreneurs to stay afloat during the Covid-19 pandemic
by ASILA JALIL / source: insken.gov.my
ENTREPRENEURSHIP programmes organised by the National Entrepreneurship Institute (INSKEN) recorded a jump in sales revenue totalling RM14.5 million and created 452 new jobs last year.
Its CEO Muhd Firdaus Azharuddin said these results from the INSKEN Bumiputera Business Coaching (IBBC) and Bumiputera Business Enhancement Programme (E-Board) were the group’s best achievement last year.
“INSKEN’s main focus in 2020 was on programmes that could help entrepreneurs to stay afloat during the Covid-19 pandemic.
“This year, INSKEN aims to increase entrepreneurs’ business scale, especially in terms of sales,” he said in a virtual media briefing yesterday.
In total, the firm conducted 390 entrepreneurship programmes last year and trained 78,872 entrepreneurs.
The programmes included training, coaching and special programmes to assist entrepreneurs in expanding their businesses amid a challenging year.
He said the programmes were done physically in the previous years, but the pandemic caused the group to shift its programmes online.
Around 40% of the participants involved last year were aged between 25 and 34, 34% were between 35 and 44 years old, 16% were 45 years old and above, while those below the age of 24 accounted for 10% of the total participants.
Among the programmes were techniques for online sales and marketing where Muhd Firdaus said participants learned marketing techniques for various platforms including TikTok and Instagram to boost their sales.
INSKEN spent close to RM12 million last year for the programmes and the same allocation is expected this year.
“For this year, INSKEN plans to ensure that entrepreneurs are able to adapt to the new normal through digital entrepreneurship programmes.
“To achieve our target, we will hold programmes that will help entrepreneurs to digitalise their businesses while increasing their scale, especially on sales.
“Based on the programmes held last year, we have identified product development as an aspect that needs to be improved. Therefore, we will focus on this module this year,” said Muhd Firdaus.
The group also plans to offer five new industries under the IBBC programme namely extreme sports, elderly care, tuition centres, kindergartens and babysitting services.
Muhd Firdaus explained that the new industries, especially those relating to elderly care, are still not developed in the country.
“We see a traction in this industry especially as more Malaysians are entering an ageing population,” he said.
He added that the group aims to conduct 336 programmes this year with 15,000 participants, but Muhd Firdaus noted that the programmes usually attract a large crowd and the number of participants may surpass the target by the end of the year.