By LYDIA NATHAN

KFC Malaysia aims to capitalise on the growing number of people who are turning to more ethical food sources by launching the KFC Zero Chicken Burger, available for a limited time only.

The fast-food brand said the burger is not vegan or vegetarian, as it will be freshly-prepared using the same equipment as its other products that are available.

KFC Malaysia deputy GM for marketing Evelyn Ng said in recent years meat-free substitutes have gained traction as more people have begun to source for other options for protein.

“This led to the creation of the ‘Zero Chicken’ concept, a chicken-less burger that tastes unmistakably and satisfyingly. We are beyond excited for Malaysians to finally taste the original recipe KFC Zero Chicken Burger to believe it for themselves,” she said in a statement yesterday.

According to Ng, the group wanted to land itself in a different territory of food scenes by offering the plant-based burger that packs 100% original recipe satisfaction.

“The meat-free patty is coated in KFC’s secret recipe of 11 herbs and spices, and fried to golden perfection, topped with a sliced cheese and freshly shredded lettuce, then drizzled with spicy BBQ sauce and mayonnaise, all between a toasted sesame bun,” she added.

The burger is a product of collaboration with meat substitute brand, Quorn, which offers a high-quality protein source that is high in fibre, low in saturated fat and contains no cholesterol.

Meanwhile, Ng also said the brand made a commitment to bring the latest in food trends that are safe to eat, delicious and fresh, while ensuring health and safety.

“We’re consistently observing the highest hygiene and quality standards in compliance with strict guidelines and standard operating procedures issued by the government. So, get the new KFC Zero Chicken Burger with peace of mind from our multiple and contactless channels, like take away, self-collect, drive-thru and delivery,” Ng noted.