Lazada Malaysia launches RM44m stimulus package

By LYDIA NATHAN / Pic ARIF KARTONO

E-COMMERCE platform Lazada Malaysia has channelled RM44 million with an aim to help more than 70,000 local small-and-medium enterprises (SMEs) through its second stimulus package, Pakej Kedai Pintar 2.0.

The package designed to help SMEs stay afloat during the second Movement Control Order will allow businesses to sign up from now until Feb 28, 2021.

Lazada Malaysia chief business officer Sherry Tan said the stimulus package is introduced to address business pain points and provide efficient solutions with subsidies and bonus exposures to boost SMEs’ sales online.

The package will have multiple benefits for both new and existing participating sellers. They include a 0% commission rate, waived payment fees, 90 days of dedicated

store-building support, Lazada University training, subsidised advertising credits for sponsored search and free product exposure slots on Lazada Flash Sale.

“After we launched the first Pakej Kedai Pintar stimulus package during the MCO last year, local SMEs on our platform generated more than double the sales. The impact of the initiative also goes beyond short-term digital adoption, but also for long-term sustainability and growth as we drive the end-to-end digital transformation of entrepreneurs,” Tan said.

Tan said the Pakej Kedai Pintar 2.0 could help SMEs diversify their revenue streams from brick-and-mortar stores to e-commerce without incurring additional capital costs.

“With more than one in three Malaysians shopping on the Lazada app every month, we are able to leverage our strong consumer base to help local SMEs ‘MCO-proof’ their business, and in the meantime, enable them to retain job stability for their employees,” she added.

Meanwhile, D Mart Store founder Dylan Lee said he was able to switch his business model after joining the first stimulus package and began selling fresh produce online.

“I was inspired by the growing demand online from the increasingly digital Malaysian consumers and the stimulus package made it easy for me to adapt during the pandemic. Lazada University guided me with its comprehensive training and tools,” he said.

Tan said the platform will remain committed to supporting the SME community throughout the year.

“As the e-commerce market continues to be on growth momentum and the uptrend is showing no signs of slowing down, Lazada Malaysia remains committed to supporting the local SME community further in the expansion of Malaysia’s digital economy,” she said.