The wonderful mind of a child

Imagination is an important part of childhood development. It in the long run helps us learn to solve problems, among others


HAVE you ever wondered why it was easier for you to come up with ideas as a child, no matter how absurd the ideas might be?

All of us were there once — a child with such wild and vivid imaginations unrestrained by any bias or perception.

Toddlers can enjoy Faber-Castell’s ‘Early Age Crayons’ that is highly resistant to breakage and safe for toddlers to enjoy (source:

Imagination is an important part of childhood development. It in the long run helps us learn to solve problems, come up with new possibilities and develop critical thinking skills as adults.

Children use their imagination during playtime, which allows for explorations in both the physical and inner world which will also help them recognise their own emotional responses.

Parents who understand this concept will definitely make time for their children’s imaginative thinking and play.

There are many ways to stimulate and encourage a child’s imagination to ensure that they have plenty of free and unstructured time to think, explore and pursue their interests and ideas.

One of them is through art, which allows children to express their imagination and creativity — be it in the form of colourful monsters or the creation of shurikens and planes out of paper.

Since children are at the stage of exploring, parents should let them decide how they want to create their little masterpieces.

Maybe they would like to paint a cat blue or draw their human cha- racters with red-coloured pupils. Art is subjective after all.

Encouraging children to take up art also helps them develop fine motor skills since they will be grasping pencils, crayons, chalk and paintbrushes. Learning to draw and paint boosts thier cognitive development as it helps the children practise critical thinking.

Many would agree that art skills can also help bring the entrepreneur out of people. Believe it or not, artists and entrepreneurship have several traits in common, including creativity that allows one to think outside the box by taking risks.

For instance, Steve Job’s gut instincts enabled him to create the revolutionary iPhone, while Renaissance artist Leonardo da Vinci sketched the first designs for what would be an aeroplane.

If your child ever created a painting with the intention of selling it, then there’s a little entrepreneur in the making.

New Year, New Products

To paint the beginning of 2021 with colours (despite its uncertainty), Faber-Castell Malaysia recently launched its annual “Back to School” campaign by introducing new innovative products for children to explore their creativity.

The new products are designed with colours that will enhance usage experience. Children would look forward to not only going back to school (once it reopens), but also learning online.

The popular stationery brand also launched a new range of “Modelling Dough” which is available in basic, neon and glitter colours.

“Perfect Body Crayons” and the “Magic Touch Instant Hair Colour” are both safe to use and dermatologically tested, so parents wouldn’t have to worry about their children painting and colouring themselves.

These products give children the opportunity to experiment with their artistic side like never before.

A Pen for Different Ages

Faber-Castell’s Black Edition Supersoft Lead Colour Pencils that produce colour payoff on both black and white papers (source:

Faber-Castell also introduced different products for different age groups.

Toddlers aged three to four years can enjoy the brand’s “Early Age Crayons” that are specially designed with a unique shape for their grip. It is highly resistant to breakage, making it safe for toddlers to enjoy.

Primary school students may enjoy the “Wheat Straw Scissors” as the handles are made from eco-friendly wheat straw.

Meanwhile, the “Apollo Mechanical Pencil” is ergonomically designed for long hours of writing comfort with a pressure-absorbing tip, an anti-leak click-box sharpener and a set of vibrant, quick-dry poster colours.

In addition, Faber-Castell’s popular “Watercolour Pencils” now come in refill packs of 12 and 24 colours, making it convenient for users to only replace colours that they need.

On the other hand, secondary school students would love the “Black Edition Supersoft Lead Colour Pencils”, which produce colour payoff on both black and white papers.

“Textliner 46 Metallic” is a one of its kind highlighter pen with a metallic finish, while the trendy K-one pens are perfect for secondary students who require more sophisticated-looking stationery products.

Teenagers who are into mind-mapping would prefer the “RX Gel Colour” pen, which is ideal for creative note-taking with its many vibrant and high-intensity colour options.

Faber-Castell head of marketing Annee Koh opined that the campaign is attractive, with the launching of high-quality new products for children of various age groups from pre-schoolers to secondary school students so that no one will be left out.

“We are constantly refining our existing products and creating new ones through extensive research and development to provide chil- dren with stationery and art supplies that will help cultivate their creativity.

“A well-made product will not only ensure the comfort of its users, but also help cultivate the creativity of users,” she said in a press release.

Faber-Castell’s 2020/2021 Back to School campaign also maintains its Castle Heroes theme with the introduction of two additional mascots, which are “Talia the singing bird” and “Drake the wise dragon”, alongside “Bernard the knight” and “Cassandra the sorceress”.

The new characters are featured in Castle Heroes School set which consists of colour pencils, a mechanical pencil, black lead pencils, ruler, eraser and activity sheets.

There are numerous other Faber-Castell’s Back to School value sets and gift sets that the public can purchase. They are available at the Castle Heroes Display at selected retail outlets nationwide.

Murals for Sustainability

In conjunction with the 2020/2021 Back to School campaign, Faber-Castell has organised a mural competition with the theme “Our Earth, Our Home”.

This is one of Faber-Castell’s initiatives in promoting sustainability through art while bringing colours and vibrancy into 2021 (no matter how dark and uncertain it can be).

The contest is open to students living in the Klang Valley between seven and 18 years old.

Only two winning designs will be brought to life with the help of Malaysian mural artists, and they will be displayed at the champions’ respective schools.

Aspiring young artists can submit scanned copies of their mural designs via email to [email protected] with a subject header “Entry Submission — My School Mural Competition” before Feb 28.