S’ngor makes RM1.04b spillover via E-Bazar 11.11 Mega Sales Campaign

by AFIQ AZIZ / pic by RAZAK GHAZALI

SELANGOR has gained a whopping RM1.04 billion in ripple effect to its economy through the two-month E-Bazar 11.11 Mega Sales Campaign.

Selangor Mentri Besar Datuk Seri Amirudin Shari (picture) said this includes a total of RM32.1 million of direct sales generated through the RM2 million in vouchers channeled by the state to e-commerce merchants.

This, he said, has benefited a total of 73,791 e-merchants who came took part in the programme via the Lazada and Shoppee platforms which ran from Oct 26 to Dec 15 last year.

“This is a 267% increase from the initial target of 10,000 new e-merchants, evidence that more SMEs have benefitted from the campaign.

“The latest results also show a huge spike of 274% in direct sales and a 307% increase in ripple effect to the Selangor economy, compared with the Selangor E-Bazar Raya Campaign held from May 4 to July 4, 2020,” Amirudin said when virtually announcing the success of the programme today.

For the record, the eight-week E-Bazar Raya Campaign saw RM11.7 million in direct sales collected and RM341.5 million in ripple effect to the state’s economy.

The top four most popular sales categories were mobile phones and accessories, home appliances, home and living as well as health and beauty.

The campaign was jointly coordinated by Invest Selangor and the Selangor Information Technology and E-Commerce Council (SITEC) in collaboration with Shopee and Lazada – two of the most popular online shopping platforms in Malaysia.

Direct sales are defined by the sales directly generated from the Selangor government’s vouchers.

In total, from both rounds of the Selangor E-Bazar campaigns, SMEs successfully generated a total of RM1.39 billion in ripple effect to the economy through direct sales worth RM43.76 million from the total of RM3 million in vouchers channeled by the state government.

Meanwhile, Amirudin said Selangor is expected to announce its digitisation initiative to spur the e-commerce activities.

This plan, he said, was part of the Selangor Budget 2021 agenda which was supposed to come later this year.

“However, considering the current situation and the reinforcement of the Movement Control Order (MCO), we decided to bring forward the initiative. It will be announced tomorrow.

“We want to create a symbiotic ecosystem for the people of Selangor. Based on the principle that ‘no one is left behind’, digitisation will not be limited to the middle and upper classes, but all those who reside in Selangor,” Amirudin said.

Under the Selangor Economic Recovery Plan announced last year, the state has allocated RM600,000 for the Selangor E-Kitchen programme, RM1 million for Selangor E-Bazar Raya Campaign, RM2 million for Selangor EBazar 11.11 Campaign, and RM2 million to revive its tourism sector.