AirAsia Fresh to deliver fresh groceries at your doorstep

by NUR HAZIQAH A MALEK/ TMR PIX

The Airasia.com super app now has a new feature called “airasia fresh,” its newly embedded grocery shopping platform offering products from fresh perishables to everyday essentials, which allows users to order for delivery.

Airasia fresh head Maybel Chan said the platform has over 3,000 products from 200 merchants online offering their fresh produce that can be delivered straight to the buyers’ doorstep.

Following the reimplementation of Movement Control Order, the platform is also offering unlimited free delivery from Jan 13 to Jan 26 for orders within Klang Valley with a minimum spend of RM30 using the promo code STAYHOME.

“Aside from next day delivery service fulfilled by Teleport, airasia’s logistics venture, we also now allow customers to schedule their delivery based on their preferred time.

“Hence it is also easier for customers to plan their purchase and ensure that their pantry is always stocked up with fresh ingredients,” she said in a statement.

The app leverages on airasia.com’s ecosystem which allows buyers to pay with BIG points.

Previously, the platform began as OURSHOP which launched the Save Our Shops campaign to help local businesses during the first MCO last year, allowing merchants to sign up at zero commission and zero listing fee to market their products on the e-commerce platform.

Chan said during the campaign, the platform helped almost 2,000 small independent physical retailers onboard their operations to its e-commerce system.

“From the past promotional campaigns, the top selling items are frozen and fresh produce, and with that observation, the group knows that its focus should be on frozen, fresh and packaged food items.

“airasia Fresh was launched in October 2020 when airasia.com was rebranded as the Asean super app,” she said.

Airasia fresh offers an array of fresh vegetables, fruits, frozen seafood, meat, dry goods and daily essentials, delivering it to the customers’ doorstep with slots to suit their timing.