Volvo marked 2020 with record sales

by AZALEA AZUAR / pic by ARIF KARTONO

VOLVO Car Malaysia Sdn Bhd sold 1,950 units in 2020. The carmaker initially saw a 56.1% decline in sales in the first half of 2020 (1H20) due to the downturn of the Covid-19 pandemic, which has badly impacted the local automotive sector and economy.

Its sales in the 2H20 grew 3.6% to 1,950 units from 1,883, helped by the sales-tax holiday period since July.

As the car market begins to normalise and Malaysia heads towards recovery, luxury cars are still high in demand.

The short-term National Economic Recovery Plan and Volvo’s initiative to embrace digitalisation and reinforce its customer service channels have helped renew interest among purchasers.

To enable customers to book a car from the comfort of their homes, Volvo has introduced a new online ordering system.

It also implemented the Digital Silent Salesman 2.0, which is a platform that displays all necessary details about Volvo’s cars digitally across its showrooms all over the country.

These two initiatives are part of Volvo’s push for digital transformation across the entire value chain of its business, as well as a way of eliminating brochures, which is part of the company’s efforts to achieve sustainability goals, the company noted in an exchange filing yesterday.

“Through the collective efforts of our dealers and staff, as well as the opportune timing of the government’s sales-tax holiday, we were able to finish a challenging year strongly. For us, seeing the results of our efforts has further recharged our drive to bring more premium, safe and sustainable cars to Malaysians,” Volvo Car Malaysia MD Nalin Jain (picture; right) stated.

Volvo aims to ride on the 2020’s momentum and aims to enter this year with a new purpose.

It is recharging all areas of its business to continue to provide more Malaysians with a premium experience and freedom to move in a personal, sustainable and safe way.

“2021 will be a big year for Volvo Car Malaysia as we look to switch all aspects of our business to incorporate more sustainable solutions and also bring in more products offerings to suit the different needs of Malaysians, while helping them make more sustainable choices,” said Jain.

The company will continue to push for digital transformation in order to build a strong digital system to support Malaysia’s customers’ journey effortlessly.

It begins with the customers’ buying process to Volvo ownership and the after-sales care they need.

Volvo kick-started the third quarter of 2020 with the “Volvo Green Planet” campaign which raises awareness of the impact of high carbon footprint that can be calculated via a Greenterest Calculator.

The campaign brings the conversation to its customers with fully-electric test drives of their cars, “Green Drive” and dispensing “Green Seeds” as a token to champion cleaner air.

Being a leader in safety, much like its introduction to the controversial three-point safety belt, Volvo has also reduced its speed cap to 180kph as part of their “A Million More” campaign.

The speed cap was 2020’s topic of debate in the automotive sector. To ensure the safety of both Volvo’s passengers and pedestrians, the company has taken a stance on its decision.