Honda Malaysia defends No 1 spot in non-national segment car

The All-New City recorded the highest monthly sales in its history with over 5,500 units sold in December 2020

by HARIZAH KAMEL / pic by MUHD AMIN NAHARUL

HONDA Malaysia Sdn Bhd sold 60,469 units in 2020, maintaining its undisputed position as No 1 in the non-national segment for the sixth consecutive year.

Honda Malaysia MD and CEO Toichi Ishiyama (picture) said the City model remains the most popular non-national B-segment model among Malaysians.

“Throughout the years, the City has never failed to impress Malaysians, and the record sales achieved since the launch of the 5G All-New City proved that it is still a much-loved model.

“On behalf of Honda Malaysia, I would like to thank all our customers for making this milestone a significant one even during these challenging times. Your continuous trust in the Honda brand has allowed us to keep trying to outdo ourselves in our service to you as we strive to bring forth the three Joys of Honda, which are Joy of Buying, Joy of Selling and Joy of Creating,” he said in a statement yesterday.

The City recorded its highest sales at 34% of total sales, while the second best-selling model is Civic followed by HR-V at 20% and 17% contribution to the total sales respectively.

The All-New City recorded the highest monthly sales in its history with over 5,500 units sold in December 2020.

Officially launched in October 2020, the All-New City received a positive response from the market with more than 15,200 bookings to date, making it one of the highest booking figures for a newly launched model in Honda Malaysia in the second half of 2020.

Between October and December last year, Honda Malaysia delivered close to 10,800 units of the All-New City to customers throughout Malaysia.

The 5G All-New City is set to raise the stakes in its segment with an attractive overall package that is beyond the B-segment, complete with pioneering advanced technology, unparalleled performance and stylish design.

Among the three variants of the All-New City, the V variant emerged as the most popular variant, capturing 52% of total sales.

The highest demand came from the central region of Peninsular Malaysia, which contributed 48% of total sales received, followed by southern region at 19% and northern region at 18%.

Based on the sales achieved, the Platinum White Pearl colour appears to be the favourite with customers, representing 26% of the overall sales for the All-New City.

“We sincerely thank the government for the extension of sales tax exemption until June 30, 2021, which will allow many Malaysians to purchase cars with extra savings. As we move on in 2021, we will continue to support the government’s efforts to curb the pandemic which is still active nationwide,” added Ishiyama.