Tripartite partnership to revive tourism industry

by TMR / pic credit: shopee.com.my

TOURISM Malaysia together with Malaysian Association of Hotels (MAH) and Shopee Malaysia unveil for the first time, the Stimulus Recovery Plan (PRE 1.0) campaign “Jom Cuti-Cuti Malaysia! Experience Malaysia Like Never Before”.

This campaign is a result of the tripartite strategic partnership to revive tourism supply chain economy.

The campaign will take effect from Dec 31, 2020, until March 31, 2021, and will offer holiday-goers attractive e-vouchers for hotel rooms.

Buyers will get to redeem an e-voucher of RM50 with a minimum three days two nights (3D2N) stay at one- to three-star hotels, or an e-voucher of RM100 with a minimum 3D2N stay at four- to five-star hotels across the country.

The e-voucher is only redeemable for Malaysians, eligible for one-time use only and on a first-come-first-serve basis. Payment can be made via ShopeePay, debit or credit card.

The first 18,750 early-birds who successfully purchase their stay will enjoy an additional RM20 shopping voucher to continue shopping online.

“The PRE 1.0 is aimed to entice Malaysians to travel locally and at the same time support our hotels to generate revenue and sustain businesses,” Tourism Malaysia DG Zulkifly Md Said said.

“The minute Malaysians travel, they create the spillover effect that will revive our national economy.”

MAH CEO Yap Lip Seng said Malaysians can now take advantage of the e-vouchers and secure the Cuti-Cuti Malaysia getaway.

“As a business that prioritises the needs of local communities, Shopee is topping up our support for the associations and hoteliers.

We will also be waiving off all commissions and transaction charges on our platform for this campaign as an added boost for the industry players.

Along with the attractive e-vouchers from the government, we believe the hoteliers will be poised for steady recovery,” said Ian Ho, regional MD of Shopee.

Malaysians can find out more about “Jom Cuti-Cuti Malaysia! Experience Malaysia Like Never Before” by visiting https://shopee.com.my/m/jom-cuti-cuti-malaysia.

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