Proton to enter five markets in 2021

by NUR HAZIQAH A MALEK / pic by TMR FILE

PROTON Holdings Bhd will be entering five different markets in the coming weeks to build a platform for its export activities.

This follows the 10.6% growth seen this year despite global restrictions.

Proton chairman Datuk Seri Syed Faisal Albar (picture) said while local market leadership is one of the company’s targets, it is vital to build an international presence, which is part of its 10-year plan devised at the beginning of its partnership with Zhejiang Geely Holding Group Co Ltd.

“In just a few short weeks, we will be announcing the commencement of locally assembled units (CKD) and sales operations in Kenya and Pakistan as well as the international market debut of the Proton X50 in Brunei,” he added.

The group is collaborating with a local distributor in Pakistan, Alhaj Automotive to build a CKD assembly plant in Karachi.

The group will also be hosting virtual product launches for the Proton Saga in Bangladesh and Egypt within the month, followed by a similar launch in Nepal.

Syed Faisal said sone of the export plans were affected by the pandemic as each country had different responses and restrictions.

“However, thanks to our diligent work and the strong support of various government agencies, we are finally getting back on track,” he said.

In January, the car manufacturing company announced that it was targeting to increase its sales volume by 32%, as well as 4,000 units for export in 2020.

This was followed by the group’s intention to become an international brand and a top three player in Asean by 2027, hoping to export 400,000 units annually and have a 30% market share locally by then.

As of the end of last month, the number of exported Proton vehicles have already exceeded last year’s total.

In the last two years, the company has been able to increase its exports to 1,000 units from the 200 vehicles it exported in 2017.

Since 1989, exports of Proton cars have seen 405,267 units sold in various markets globally.