Kejora ready to revive tourism sector


THE South East Johore Development Authority (Kejora) is committed to reviving the tourism economy in the region starting next year, said its chairman Datuk Che Zakaria Mohd Salleh.

He said his agency has formulated an agenda to achieve the goal, with special emphasis given to the homestay industry.

The emphasis on compliance with the standard operating procedures (SOPs) of the new norms will also be applied, he said, adding that programmes must follow the SOPs set, including reducing the number of participants.

Che Zakaria said this after presenting the Kejora Covid-19 cash vouchers at the Kejora Building, Bandar Penawar in Kota Tinggi, Johor, yesterday.

Also present were state investment, entrepreneur development, cooperative and human resources committee chairman Mohd Izhar Ahmad, Johor Lama assemblyman Rosleli Jahari and Kejora GM A Jalil Md Arsad.

During the event yesterday, some 1,770 recipients — including those from hardcore poor households, bottom 40% (B40) income group and orphans from seven state constituencies in the Kejora region — received Econsave vouchers worth RM200 for each recipient, with a total allocation amounting to RM354,000.

The seven constituencies involved are Penawar, Tanjung Surat, Panti, Sedili, Johor Lama, Kahang and Layang-Layang.

Che Zakaria said the allocation — part of Kejora’s corporate social responsibility programme — is also his agency’s initiative to help residents who are affected during the implementation of the Movement Control Order in March.

“It is hoped that this contribution will ease the burden faced by the families of the underprivileged and the B40 group in the Kejora region.

“Apart from cash vouchers, Kejora also channelled Covid-19 public sanitation equipment amounting to RM5,000 each to all seven state constituencies in Kejora.

“This includes the contribution of Aidilfitri prihatin baskets to 800 poor and hardcore poor families, including orphans, in Kejora involving RM500 cash and food baskets,” he said.

He added that his agency also presented a RM20,000 Covid-19 campaign contribution to the Kota Tinggi district health office and personal protection equipment to 114 schools worth RM126,670.