THE Covid-19 pandemic has adversely affected the smartphone industry worldwide.
According to research from Counterpoint Market Monitor, despite smartphone shipments increasing by 32% by this year’s third quarter, the production of smartphones fell by 4% from last year to just 380 million units.
On the contrary, realme has gone against the curve, and boasts a 45% Year-over-Year (YoY) growth with a spike of 132% in the third quarter this year (3Q20).
According to Flora Tang, Research Analyst at Counterpoint, realme’s growth in the 3Q20 is attributable to the brand’s premium features such as multiple cameras, AI-capable chipsets, long battery life and stylish design. These features have received positive feedback from users including Malaysian consumers, which in turn, making realme the second favourite choice among users.
realme has cumulatively shipped 50 million smartphones by the end of 3Q20. This makes it the world’s fastest smartphone brand to reach such impressive figures, while surpassing other prominent brands.
Since its inception in August 2018, the realme brand has had a youth-centric audience as its main consumers. Its success is also due to the promise of cutting-edge technology and advanced features but affordable.
Marc Woo, Managing Director of Google Malaysia said, the annual e-Conomy report published together with Google, Temasek and Bain & Company shows that one in three digital service users are new, due to the pandemic.
“We expect Malaysia’s Internet economy to grow three times to reach RM30 billion in 2025. Mobile connectivity will serve an important role to our economic trajectory.
“I am pleased to see realme Malaysia continuing to be an important enabler in this ecosystem by launching delightful products on their YouTube channel. As recently as September and October, realme phones were one of the top 10 trending Google searches in Malaysia in those months,” he said.
As one of Malaysia’s leading e-commerce platforms, Lazada is delighted to see realme expanding its digital presence in Lazada Malaysia while simultaneously becoming one of the fastest growing LazMall brands this year, in the smartphone and tablet category.
Sherry Tan, Chief Business Officer of Lazada Malaysia, hopes realme and Lazada will continue to grow together in the future.
As a result of realme’s growth, it is now one of the top five brands currently dominating the Southeast Asia market including Malaysia, Philippines, Indonesia, Vietnam and Thailand.
In the European region, It has also continued to expand and successfully earned a spot as one of the top five brands in Russia.
Shopee, another leading e-commerce platform in Malaysia, congratulated realme on their latest achievement, adding that it is honoured to be realme’s trusted e-commerce partner of choice.
Ian Ho, Regional MD of Shopee reveals that realme’s extensive array of products ranging from smartphones to wearables, and health products to lifestyle items are of great interest to Malaysians who shop on this platform. This has led to realme becoming one of the best-selling mobile devices on Shopee.
The brand has recently announced that it would be launching its latest product, realme 7 5G fairly soon. Click here for more updates about realme’s available products.