Lego Group opens first Lego Certified Store in southern Malaysia

by BERNAMA / graphic by MZUKRI MOHAMAD

THE first Lego Certified Store (LCS) in the south of Malaysia opened its doors to the public yesterday.

Located at The Mall, Mid Valley Southkey here and managed by Box of Bricks, this is the 14th LCS in Malaysia to offer an easy access to the world of Lego, said the Lego Group in a statement here today.

Its Southeast Asia marketing director Rohan Mathur said the first LCS in Johor would bring learning through play to more children in Malaysia as the beauty of the Lego System in Play is the ability to build, unbuild and rebuild with Lego bricks, thus stretching one’s imagination and creativity while having fun.

“Our stores are often the first touchpoint we have with children and their parents to kickstart their Lego journey. It is our wish to continue expanding our footprint in Malaysia to develop more builders and shapers of tomorrow,” he said.

The new LCS, which serves as a new family-friendly destination, would add a local flavour with a diorama of prominent landmark – Bangunan Sultan Ibrahim – as its centrepiece, which was intricately built with 15,000 Lego bricks in six weeks by Bruce Lee Chiau Han and Michael Choy Kum Weng from Synergy Lego User Group.

Kids and adults alike are also welcome to create the Lego set of their dreams at the Pick a Brick Wall where they can find the desired brick to complete their masterpiece, or build their own Lego characters piece by piece at the Build-a- Minifigure Station.