FGV’s Gogopreneur offers monthly income of RM4,500

by NUR HANANI AZMAN / pic credit: gogopasar.com

FGV Holdings Bhd (FGV) is making a move in completing an end-to-end agribusiness supply chain by introducing GOGOPASAR — an e-commerce grocery marketplace.

GOGOPASAR is a subsidiary of FGV Integrated Farming Holdings Sdn Bhd, a newly setup segment with business components which include fresh produce, cash crops, paddy and rice, animal feed, livestock and dairy farming.

GOGOPASAR CEO Haslinda Alias said Home Agent programme known as ‘Gogopreneur’ has been introduced to help overcome the current high unemployment rate.

“With a profit-sharing scheme, Gogopreneurs have the opportunity to obtain a monthly average income of RM4,500 in these increasingly trying times.

“For 2020, a minimum of 100 Gogopreneurs will be recruited to serve their designated neighbourhoods, where almost 80% of the recruited Gogopreneurs are already receiving orders from customers,” she said in a statement.

Haslinda said transactions have significantly grown amid the pandemic from 10 transactions per day to 600 transactions since April 2020.

Currently, GOGOPASAR covers the Klang Valley, with plans to expand the business nationwide by next year.

“GOGOPASAR has access to the finest selection of imported and fresh goods, direct from local suppliers such as vegetables, seafood, meat and chicken through our extensive suppliers’ network, which also includes FGV’s contract farmers.

“This is to ensure that only fresh produce is delivered to consumers. We target to increase to 300 stock-keeping units and to have 50 merchants on board by the end of 2020,” added Haslinda.

This new partnership allows FGV to offer consumers, homemakers and people with busy lifestyles the benefits of receiving fresh products at their doorstep, with just a click of a button on the GOGOPASAR app.

Additionally, it also offers home entrepreneurs a one-stop, e-commerce solution to generate additional income and assists local farmers in selling their fresh produce.

FGV group CEO Datuk Haris Fadzilah Hassan said FGV’s move into an integrated e-commerce platform is part of its long-term plans to become one of the world’s leading integrated and sustainable agribusinesses focusing on consumer products.

“This year, we saw a tremendous change in supply chain dynamics and consumers’ spending patterns due to the Covid-19 pandemic.

“Our partnership with GOGOPASAR will digitalise FGV’s route to market in line with the government’s National E-commerce Roadmap mission to future-proof existing businesses and expand local market access,” said Haris Fadzilah.

GOGOPASAR essentially brings together three core elements, namely technology, networks and social commerce, connecting both the business-to-business and business-to-consumer markets with no minimum quantity of order.

Currently, GOGOPASAR is the sole end-to-end virtual retailer in the country to have an established system that integrates suppliers, warehouses and logistics, by providing a virtual retail business platform directly to consumers with an option for same-day delivery, best-price and quality assurance.

GOGOPASAR’s website www.gogopasar.com is now live for consumers to shop for groceries online.

To make the shopping experience more accessible, the GOGOPASAR mobile app for Android is available for download from Google PlayStore.