by NUR HAZIQAH A MALEK / pic by TMR FILE

AFFIN Bank Bhd’s new financial and wealth planning segment, Affin Avance, is customised with unique benefits for the mass affluent segment of tech-savvy, on-the-go professionals.

Affin Bank president and group CEO Datuk Wan Razly Abdullah Wan Ali said as most of the mass affluent consumers are from the younger generation, who are more aware of international trends and are digitally engaged, their behaviours and thoughts are majorly influential in the market.

“With a recognisable number of them being more aware of the importance of financial planning and retirement, it is timely to introduce Affin Avance to them with benefits that could meet their financial needs and to make retirement easier to achieve with ease of mind,” he said.

Existing and new customers can apply for the segment by meeting one of the three criteria namely, earning a minimum monthly salary of RM7,000; a minimum assets under management with the bank of RM50,000; or holding a membership in a professional body.

French for advance, Affin Avance users will receive their own personalised and privileged services such as dedicated personal financial consultant to provide consultation, market updates and product offerings, as well as exclusive merchant discount deals.

Consumers may also receive the Affin Avance credit card or credit card-i, which has a lifetime annual fee waiver.

They will also get three times Affin Reward Points on dining and professional bodies (transactions) and one time reward for other retail spend, as well as up to a maximum of 24 months on Easy

Instalment Plan at 0% interest for minimum purchase of RM3,000 in a single receipt.

Users may also receive their own interest-bearing account, Affin Avance Savvy, or Savvy-i packaged together with the bank’s visa debit card or card-i, which customers can benefit from a unique interest or profit rate of up to 1.25% per annum.

In addition, consumers will receive preferential interest or profit rates on the bank’s product including overdraft facility, mortgage, hire purchase and unit trust.

Those who are interested to know more and apply for the segment may do so via the bank’s website at www.affinbank.com.my, its retail Internet banking platform www.affinonline.com or any of the bank’s branches within their respective localities.