by BERNAMA / pic by TMR FILE
ALLIANCE Bank Malaysia Bhd (Alliance) has launched its fully digital banking solution, allowing its customers to instantly open saving accounts, apply credit cards or personal loan via the allianceonline mobile app.
Group chief executive offcer Joel Kornreich said due to current economic situation, there is a rapid adoption of digital channels by consumers who prefer to minimise physical exposure for safety reasons.
“We fully empathise with this, and the instant digital account opening service and application for credit facility such as credit card and personal loan are examples of quickly responding to our customers’ needs.
“These services provide customers with options, flexibility, and convenience. We leverage digitisation to bring about improved customer experience, one that is faster and more responsive,” he said in a statement, today.
Meanwhile, Alliance said a survey conducted by the bank during Movement Control Order revealed that two-thirds of its customer preferred using online channels for account opening.
“About 60 per cent of the bank’s customers said they were less inclined to visit the branch for their banking transactions due to the ongoing COVID-19 pandemic,” it said.
It said customers will have the option to request for remote assistance during the digital account opening process or credit application.
In conjunction with the launch, Alliance invites its customers to apply online via www.alliancebank.com.my/savespendborrow to experience the new digital application.
RELATED ARTICLES





