Local auto players continue to post strong sales in October

Proton records a 20% growth in sales YoY to 11,392 units, while Perodua posts a record monthly sales of 26,852 cars


LOCAL carmakers Perusahaan Otomobil Kedua Sdn Bhd (Perodua) and Proton Holdings Bhd continued their strong run in October helped by government incentives and a solid rebound in consumer demand for passenger vehicles.

Perodua posted a record monthly sales of 26,852 cars in October, beating its previous all-time monthly sales record of 25,035 units in the previous month.

President and CEO Datuk Zainal Abidin Ahmad said Perodua sold 8,052 Myvi, 6,738 Axia, 6,895 Bezza, 3,193 Aruz and 1,974 Alza last month, and thus maintains their top three positions as Malaysia’s best-selling marques this year.

“In September, we sold more vehicles in a month than in our entire 27-year history and now, we have gone even further.

“This milestone is important to us in many ways; it underscores our commitment towards delivering our vehicles to their rightful owners as fast as possible, while at the same time doing our part to rejuvenate the automotive ecosystem,” he said in a statement yesterday.

Meanwhile, Proton recorded a 20% growth in sales year-on-year (YoY) to 11,392 units sold in October with a current market share of 21.3%.

Proton Edar Sdn Bhd CEO Roslan Abdullah, in a recent statement on Monday, said the recovery of the automotive market is picking up pace as evident in the new number of launches and sales last month.

“We estimate the total industry volume to be the second-highest in 2020 with over 57,000 units sold — a proof that the car industry is rebounding strongly.

“At Proton, we are thankful for the steady growth in sales, as we have yet again beaten our monthly numbers from the previous year, but we believe we could have performed better,” he said.

Year-to-date, Proton’s sales had gone up 6.2% to 84,999 units compared to last year. However, on a monthly basis, sales declined 4.6% in October, compared to 11,395 units sold in September.

Roslan attributed the decline to a significant drop in sales for East Malaysia, while the central region remained static compared to September.

“Part of this was due to the implementation of the Conditional Movement Control Order to limit the movement of people which affected retailers, but there was also a sense of customers holding back before the launch of our newest model, the Proton X50,” he said.

Its newest model, the Proton X50 was launched on Oct 27, and has received good responses so far from buyers.

“We’ve seen 27,400 bookings made as at the end of October, while deliveries have begun with 447 units already reached the customers. We would like to thank all our customers for the tremendous interest shown in the Proton X50. We are pushing to ensure fulfilment over the last three months of 2020, while continuing to emphasise product quality,” he said.

Proton noted that three of its models, the Persona, X70 and Exora have continued to lead the respective market segments.

Despite new competition, the Persona continues to lead the B-segment sedan market with 2,360 units sold, while the Proton X70 saw 2,216 units sold for the month and the Exora retaining its customary position as the best-selling C-segment MPV.

The group consolidated its market share ranking as its Saga model saw its best sale month in July 2020 after six years, selling 4,447 units.

The Proton X70 retained its position as the best-selling C-segment SUV in the country, selling 2,216 units in October.