MPH expands e-commerce reach

by NUR HAZIQAH A MALEK / pic by MUHD AMIN NAHARUL

MPH Bookstores Sdn Bhd has introduced an omni-channel shopping solution on its website and Shopee Malaysia to promote a hassle-free shopping experience, following increased online traffic due to the Covid-19 pandemic.

MPH Group business operations head Vijayan Nadesan said the book retailer wants to ensure its customers enjoy offerings and services at home and have their purchases delivered under current circumstances.

“That being said, we are still happy to welcome avid readers into our physical stores to touch and smell the wonderful aroma of books,” he said in a statement yesterday.

The bookstore company has gone up one notch by expanding its reading selection online via its website MPHOnline.com and MPH Shopee Mall Official store, allowing readers to enjoy a broader range of books.

The digital platforms are offering products ranging from children’s books, young adult books, general and business reading materials, stationery items, gifts and lifestyle products.

MPH Bookstores will also host the MPH Book Shopee-thon on Shopee from Oct 19 to Oct 23, 2020, where customers can benefit from a 15% storewide discount, and discounts up to 30% on selected items.

The chain bookstore first ventured into e-commerce in 2000, with the launch of its website MPHOnline.com, and has since recorded steady growth as one of the pioneering online bookstores in the country.

In June, it was confirmed that MPH Bookstores closed two of its Klang Valley outlets, namely in MyTown Shopping Centre and Subang Parade. The closing of the bookstores was part of the company’s consolidating action to channel its resources to scale up its e-commerce and digital business division.

The Malaysian Reserve previously reported that the company had plans in the pipeline to deploy hi-tech vending machines in crowd-heavy locations such as public transportation stations, universities and hospitals.

Apart from bookstores, 50% of book publishers said they were also expecting a decrease in sales for the year, according to a survey conducted in April.