by RAHIMI YUNUS / pic by MUHD AMIN NAHARUL
PROTON Holdings Bhd reported its fourth consecutive month of growth following the sale of 11,935 vehicles in September, up 33.6% year-on-year amid the Covid-19 pandemic.
Proton’s volume in September was the second-highest for 2020 to date with a 4.9% month-on-month growth compared to August.
The national carmaker delivered 73,607 units as of September, which was an increase of 4.3% from last year for the same period, placing the company second in Malaysia in terms of sales volume at a 21.6% market share.
“With total industry volume exceeding 50,000 units for the third month in a row, Malaysia’s automotive market has achieved a measure of stability post-Movement Control Order.
“At Proton, we are relieved and confident as our results are showing consistency, as we have beaten our monthly sales numbers from the previous year. This is a clear indicator of a return to a sustainable sales volume,” Proton Edar Sdn Bhd CEO Roslan Abdullah said in a statement.
The X70 continued to dominate the SUV market overall and posted its second-best sales month of 2020 with 2,849 units sold.
The Persona and Exora also remained as the best-selling models in their class with both models now expected to end the year as cumulative sales leaders.
Proton sold 4,949 units of Saga last month which was the second-highest volume in A-segment sedan; and 782 units of Iriz, a third-highest volume in B-segment hatchback.
Meanwhile, Proton said its upcoming new SUV, the X50, has received 20,000 bookings in two weeks after it was rolled-off at its assembly plant in Tanjung Malim, Perak, on Sept 15 and order was opened the next day.
“Proton would like to thank all its customers for the tremendous interest shown in the Proton X50. We are pushing to ensure fulfilment over the last three months of 2020, while continuing to emphasise product quality,” Roslan said.
The X50 is expected to be launched this month. During an X50 media preview last week, Roslan said the company has been discussing with vendors to maximise production to meet such overwhelming demand.
He said such an effort is to ensure customers can benefit from the sales tax exemption that will last until December.
The CEO said the X50, Proton’s first B-segment SUV, will allow Proton to enter into new competition with other brands in the segment or beyond.
He added that Proton brings advanced technology and affordability to Malaysians with the X50.