Sarawak Laksa export deal breaks ground in Singapore

by BERNAMA / pic credit:

WITH the COVID-19 travel restrictions, the iconic flavours of Sarawak’s most popular dishes are on the brink of conquering Singaporean palates and supermarket shelves, possibly setting new food trends, riding on the back of a savoury Sarawak Laksa Paste export agreement.

The Sarawak Trade and Tourism Office Singapore (STATOS) in a statement said this landmark distribution agreement was inked between MUSC Industries Sdn Bhd (MUSC), a Sarawak-based processed food manufacturer, and distributor Bountiful Harvest Pte Ltd, a Sarawakian-owned firm based in Singapore.

“This year, STATOS has observed that conditions in Singapore – such as its circuit breaker periods – have stirred cravings for the ubiquitous Sarawak Laksa. We hope this will be the tipping point to inspire new food trends and spin-off fusion dishes for Sarawak flavours.

“Many Sarawak Laksa stalls in Singapore have tripled their sales in past months,” said STATOS chief executive officer, Chew Chang Guan.

STATOS is setting the stage for more Sarawakian food manufacturers to engage in flavoursome new trade agreements through its business matching services and activities to pair Sarawak and Singapore entities.

“Since Sarawak’s processed food sector holds tremendous potential in Singapore, STATOS welcomes the entry of any Sarawak processed food items which have quality packaging and the necessary certifications,” added Chew.

Meanwhile, MUSC co-founder Vincent Chong said the company intends to popularise Sarawak flavours in the Singapore market, starting with the Sarawak Laksa paste, which would pave the way for other products such as Sambal Belacan, Fish Head Curry and Masak Merah pastes.