The company is now discussing with vendors to maximise production to meet the overwhelming demand
by RAHIMI YUNUS / pic by MUHD AMIN NAHARUL
PROTON Holdings Bhd’s new SUV, the X50, has received an overwhelming response by getting more than expected bookings, exceeding the initial target of 4,000 units.
Proton Edar Sdn Bhd CEO Roslan Abdullah said due to the positive responses, the company is now discussing with vendors to maximise production to meet the demand.
He said such an effort is to ensure customers can benefit from the sales tax exemption that will last until December.
“Customers’ responses for the X50 have been tremendous. The number of bookings is beyond our expectation,” Roslan said at the X50 media preview in Sepang yesterday.
He said Proton is expected to launch the X50 in October though the automaker has yet to reveal the prices of the car for now. Roslan said the X50, Proton’s first
B-segment SUV, will allow Proton to enter into a new competition with other brands in the segment or beyond.
“The X50 is capable of competing with some brands which we normally don’t compete with before,” he said.
According to him, the technological features equipped in the X50 are comparable to models of other makes which could be in a higher segment and prices.
He added that Proton brings advanced technology and affordability to Malaysians with the X50.
The X50 is said to be the first in its class with Level 2 autonomous driving in the local market as a result of its driving automation technological features.
The SUV comes in four variants, namely the 1.5T Standard, 1.5T Executive, 1.5T Premium and 1.5 TGDi Flagship.
The X50 Standard model delivers 150PS and 226Nm of torque, while the X50 Flagship generates 177PS of power and 255Nm of torque.
Meanwhile, Roslan said Proton aims to become the No 1 company in terms of after-sales services in Malaysia by September 2021. He said the carmaker will improve spare parts availability and minimise complaints as part of its strategies to deliver the best after-sales service.