by HARIZAH KAMEL / pic credit: FACEBOOK
CYBERVIEW Sdn Bhd’s unit, Futurise Sdn Bhd, recently signed a memorandum of understanding (MoU) with the National Sports Institute (NSI) to explore and identify potential collaboration towards building a sustainable business model and pilot innovative solutions within the sports technology space.
Futurise CEO Mahadhir Aziz said the two parties are looking towards the regulatory framework needed within the sports market, sports technology and advancements that can potentially allow a new ecosystem to be established.
“There is a need to ensure a continuous effort in developing regulatory frameworks for sports, be it sports technological improvements, new guidelines or policy issues.
“There is a huge prospect in the sports market that can be transformed into a potentially lucrative ecosystem here in Malaysia with technological advances,” he said in a recent statement at the ISN Inspire 2020 event launch in Bukit Jalil, Kuala Lumpur.
The MoU was signed by Mahadhir together with ISN CEO Ahmad Faedzal Md Ramli, witnessed by the Youth and Sports Minister Datuk Seri Reezal Merican Naina Merican.
According to Futurise, the use of technology has influenced the degree of creativity about its usages in sports and has transformed the world of sports quite significantly in the areas of eSports, measurement platforms for data, analytics and biometrics to name a few.
“The sports industry is incredibly diverse. In the very near future, the Malaysian sports market has the opportunity to be an ecosystem that will fuel new markets that attract investors entering the sports investment landscape.
“Futurise looks forward in contributing towards the strengthening of technology innovation in sports for Malaysia and we look forward towards a fruitful partnership with ISN,” concluded Mahadhir.
Futurise through the National Regulatory Sandbox, will work on exploring innovation-friendly regulatory approaches for emerging solutions and business models developed by ISN partners and ecosystem participants.