New B2B platform for local halal-product suppliers

by SHAHEERA AZNAM SHAH / pic credit: halalextra.com

HALAL Street UK Ltd launched HalalExtra.com — a business-to-business (B2B) e-commerce platform for Malaysian businesses that are involved in producing and supplying halal products.

According to a statement by the UK-based e-commerce player, the new platform will enable Malaysian businesses to source and market their certified halal products efficiently while meeting the demands of Muslims in the UK and Europe.

“It has been a very tough year for Malaysian businesses. The unprecedented Covid-19 pandemic has caused many entrepreneurs to rethink their business strategies and adapt to the constantly changing business environment just to stay afloat.

“To help the small and medium enterprises (SMEs) bounce back from the pandemic impacts, Halal Street UK has launched the B2B e-commerce platform, HalalExtra.com,” HalalExtra founder and CEO Simon Suresh said in a statement.

He added that HalalExtra.com is also collaborating with Malaysia Digital Economy Corp in managing some amount of grant for the eligible SMEs with the digitalisation of their daily operations.

He said the matching grant is worth RM500 million, to be distributed over five years for the first 100,000 SMEs.

“As part of Halal Street UK’s commitment in empowering Malaysian businesses around the world, we pledge to further support and continuously assist entrepreneurs to accelerate their recovery during the crucial post-pandemic phase,” he said.

“The halal industry has now expanded beyond the food sector, and with the substantial growth in the number of Muslim consumers as well as the increasing demand from the non-Muslim population, it will drive the global halal market at an exponential rate,” he said.

According to a study, the Muslim population in the UK alone is expected to increase by threefold in 30 years, rising from 4.1 million in 2016 to 13 million in 2050.

“Our primary goal during the design process of HalalExtra.com was to create a simple yet resilient, user-centric and fully responsive platform that allows buyers and suppliers to source and sell quality halal products in the UK and Europe with ease.

“We wanted to focus on making it easier for our users to learn and locate valuable information about our halal products through a multitude of devices,” Suresh said.

The UK Halal market is currently worth US$4.5 billion (RM18.63 billion), which is now the third-largest e-commerce market in the world.

Suresh said HalalStreet.co.uk aims to establish a supply chain to the UK and its neighbouring countries, and to serve the more than 700 million Muslims in the region, focusing on the B2B service.

“Since the launch of its first international e-marketplace, HalalStreet.co.uk, the company has assisted many Malaysian SMEs to find new markets overseas,” he added.

HalalExtra.com promotes the day-to-day products that are categorised under the food, health, beauty, snacks, seasonings and condiments, juice and cordials, as well as meat and poultry.