By SHAHEERA AZNAM SHAH / pic by BLOOMBERG
Alibaba Group Holding Ltd has ended its annual event, Malaysia Week, which has showcased Malaysian brands and products to consumers in China through a virtual platform.
The third edition of the event was held between September 9 and 18 and incorporated more digitalised and interactive strategies to increase consumer participation and interest in local brands.
The e-commerce giant said Malaysian merchants have been achieving unprecedented sales growth on Alibaba’s e-commerce platforms during the virtual trade shows.
“Shoppers in China were eagerly awaiting this format and to buy from Malaysian brands as evidenced by the 1.7 million viewers at the opening ceremony and the unprecedented results secured via the live streaming and other online marketing methods by Malaysian brands,” Alibaba said in a statement on Friday.
International Trade and Industry Minister Datuk Seri Mohamed Azmin Ali said the success of the programme had demonstrated Chinese consumers’ trust and confidence in the high quality of Malaysian brands and products.
“We also appreciate the growing sophistication and demands of Chinese consumers for prestige brands and premium products and will strive to offer the best of Malaysia while remaining competitive,” he said in the statement.
Alibaba board member and Ant Group executive chairman Eric Jing said Alibaba will continue to support the small and medium-sized businesses as well as aspiring entrepreneurs in facing the current challenges due to the Covid-19 pandemic.
“We are thrilled to witness the number of participating merchants growing with each edition of Malaysia Week and are proud to continue working alongside the Malaysian government to help Malaysian brands achieve success via social commerce and through the electronic world trade platform (eWTP),” he said.