by NUR HAZIQAH A MALEK / pic by TMR FILE
UEM Sunrise Bhd has achieved more than RM400 million in sales and bookings in two months on pent-up demand and aggressive marketing during pandemic restrictions.
UEM Sunrise MD and CEO Anwar Syahrin Abdul Ajib (picture) said the company racked up sales under its Happy Chase campaign that provided buyers with incentives.
He said the company continued building up interest on its products during the Movement Control Order (MCO).
“We knew that there was pent-up demand from the buyers and their confidence in our products that we were able to convert much of this interest to actual bookings,” he said in a statement.
He said sales improved at the start of the Recovery MCO period with a take-up rate of 55% of its popular Residensi AVA, which is part of the company’s Kiara Bay development in Kuala Lumpur.
Other popular sales include Serene Heights in Bangi, Selangor, and Senadi Hill in Iskandar Puteri, Johor.
Anwar Syahrin said the sales provided an incentive for the company to continue building homes with “soul” and consideration for the environment.
“This gives UEM Sunrise the momentum to capitalise on the positive trend and continue pushing ahead with its new launches including Allevia in Mont Kiara, Phase 2 (Plot B) of Residensi Solaris Parq in Dutamas and Verna in Serene Heights, Bangi,” he said.
“Many buyers are currently on the lookout for attractive deals and they know that they can find it in UEM Sunrise products.
One way the company has been able to raise awareness was through its Happy Chase campaign.
The campaign, aimed at addressing concerns faced by house buyers, offered rebates, rewards, easy entry with booking fees as low as RM1, and waiver on Sales and Purchase Agreement and loan legal fees as well as additional rebates and subsidies.