Brunei is 2020 Proton X70’s maiden export market

The new upgraded model is available in 3 different variants and sold with a 5-year unlimited mileage warranty


PROTON Holdings Bhd has launched its best-selling SUV,the 2020 Proton X70, in Brunei, making it the national carmaker’s first export market.

Brunei also emerged as the first export market for the previous Proton X70 model last year.

Proton said in a statement yesterday, the 2020 X70 was launched there on Sunday, and similar to its predecessor, the new upgraded model was available in three different variants: Standard, Executive and Premium X.

The SUV will also be sold with a five-year unlimited mileage warranty.

Proton Edar Sdn Bhd CEO Roslan Abdullah said exports will play an increasingly important role in growing Proton’s sales.

“Proton is excited the Malaysian-made 2020 Proton X70 has been launched in its first export market as exports will play an increasingly important role in growing our sales.

“With its combination of innovative features and comprehensive list of safety equipment, we believe the X70 will gain support from car buyers not only in Brunei, where it has already attracted a strong following, but also wherever it is sold around the world,” he said in the same statement.

In Brunei, the previous model X70 is ranked in the top three in its segment despite having barely had a full year of sales.

Notably, Proton X70 continues to be the leading SUV in Malaysia and after its launch in February this year, 12,732 units were delivered up to the end of August 2020, which accounted for 25.9% of the total Malaysian SUV market.

Roslan highlighted that while the country was not spared the ravages of Covid-19, the total industry volume of 7,609 units up to the end of July showed that total sales were trending towards at least being on par with last year.

Proton is also expected to unveil its second SUV X50 next month, 20 months after the launch of its successful C-segment X70.

The move to introduce X50 this year is imminent as the carmaker aims to ride the momentum of the huge success of X70.

Last year, Proton registered sales of 26,331 units for X70 or 26.1% of its total sales, behind Proton Saga.