by NUR HAZIQAH A MALEK / pic by ARIF KARTONO
MALAYSIA’S online shopping traffic sees a year-on-year (YoY) increase against the previous year for the 9.9 sales yesterday as consumers look to shop more on massive discounts during online sales campaign.
The cashback platform Shopback Malaysia country GM Eddy Han said the increased traffic is a positive start to its 9.9 Rewards Day, which kicks off the year’s ShopFest and sets the tone for the subsequent sales days.
“From the data we gathered, we observe that the online shopping traffic during the first two hours of 9.9 increased YoY from 2019, with the three most purchased categories being home and living, health and beauty, and electronics,” he said in a statement yesterday.
“Consumers are not only shopping online, but are also looking for ways to save more — making the app’s position as the first point online shopping which is clearly a value-add to consumers who are seeking out the best deals online.
He added that the five most popular merchants or e-platforms currently being used for the sales day are Shopee, Taobao, Zalora, Watsons and Booking.com.
“Last year, the number of orders enabled through Shopback platforms during 9.9 is about four times higher than a normal day. We are confident to achieve better results this year,” he said.
Currently, over three million shoppers have entered Shopback website or app to earn cashback and grab promo codes before shopping.
Of the e-commerce platforms, Shopee has been ramping up on free shipping availability by lowering the minimum spend, as well as offering vouchers, while Lazada introduces various offers after having upgraded its shopping experience for users with LazMall 2.0.
Both of the regional shopping platforms have been increasing the use of coin rewards, as well as inviting celebrities to perform as part of their marketing campaigns, attracting customers in more ways than easing up on their wallets.
Previously, it was reported that the platform reported high demand for local government online travel bookings since interstate travel has been allowed.
Its data revealed that the number of domestic travel bookings were increasing at nearly 90% of February’s as of July, and by August, bookings were 100% of February’s.
Making up the digital economy, the e-commerce platforms have been on the rise for some number of years, with a further injection this year due to the global circumstances — forcing merchants and buyers to go online.
To further leverage and boost this opportunity for economic growth, the government has implemented its short-term National Economic Recovery Plan or Penjana in helping local online retailers to boost their sales.