by TMR/ pic credit: nestle.com.my
AFTER many months of great excitement and anticipation, Nestlé (M) Bhd recently unveiled its two grand prizewinners of its biggest contest to date, the “Peraduan Nestlé Gaji Seumur Hidup” or “Nestlé Salary for Life” contest in a nail-biting grand finale showdown among 16 finalists, which was aired on TV3 recently.
This nationwide contest, which was launched in February to allow Malaysians to fulfil their dreams and earn a “salary for life”, received an overwhelming response and was extended to provide more opportunities for Malaysians to win. Over a 15-week contest duration, which culminated on May 31, 2020, the contest received over one million entries.
More than 850 Malaysians won over RM4 million in cash prizes through the contest. These included weekly prizes of RM500 each to 100 winners of a “Salary for a Month”, 15 winners of a “Salary for a Year”, and the two final winners of a “Salary for Life” of RM3,000 every month.
To further support the vulnerable communities affected by the Covid-19 pandemic, Nestlé also contributed a total of RM684,000 to 17 charitable organisations nominated by each of the finalists.
Commenting on this campaign, CEO Juan Aranols said the contest reflects our appreciation to Malaysians for their support for over 100 years.
“This is why we extended the contest period and added more prizes, giving more Malaysians a chance to participate and win.
“Moreover, going beyond awarding prizes, we took the opportunity to incorporate a social cause in this campaign by channelling a substantial contribution to 17 charitable organisations whose critical work supports many thousands of Malaysians and their families in these trying times,” Aranols added.
Nestlé worked together with Media Prima Bhd to amplify the contest through the latter’s integrated media platforms, which is estimated to have reached a combined number of 12.45 million consumers.
The contest’s grand finale also became the number one show across all television channels from 10pm-11pm in terms of viewership and reach.
TV3 was the lead channel for the campaign, with support from Media Prima’s 8TV, ntv7 and TV9. Media Prima’s comprehensive stable of key opinion leaders also played a strategic role in spreading the awareness of the contest and reaching out to consumers on social media.
“We are greatly pleased with the collaboration with Media Prima. We leveraged their suite of platforms to scale up our reach to Malaysians for the contest and it received such a great response,” Aranols said.