Penjana DKD to expand MDEC’s digital content programmes

Through the expansion, MDEC aims to support 50 digital content projects

by DASHVEENJIT KAUR/ pic by BERNAMA

THE Penjana Digital Content Fund (Penjana DKD) under the Malaysian Digital Economy Corp (MDEC) will be used to expand and enhance the agency’s two existing digital content programmes.

Channelled via the short-term National Economic Recovery Plan (Penjana), the RM35 million funds will be used to enhance two specific initiatives, the Penjana Digital Content Creators Challenge (Penjana DC3+) and Digital Content Grant (Penjana DCG).

Communications and Multimedia Minister Datuk Saifuddin Abdullah (picture) said the Penjana DKD is a critical initiative that aims to strengthen Malaysia’s digital creative content industry.

“This sector recorded strong growth last year. In fact, this sector has seen great successes for animated features such as “Upin and Ipin: Keris Siamang Tunggal”, “BoiBoiBoy The Movie 2” and “Ejen Ali: The Movie” — all these successes give a clear indication that Malaysia is on the right track to develop this sector,” he said in a statement.

Saifuddin said the Penjana DC3+ and DCG programmes would play a big role that ensures Malaysia is in the best position and is still the trailblazer for the digital content industry for Asean.

Through DC3+ and the updated DCG, MDEC aims to support 50 digital content projects. Additionally, four new animation projects that have international appeal must also be produced.

Meanwhile, the Penjana DCG was created to help local creative industry players adapt to the “new normal” amid the continuing global pandemic.

MDEC CEO Surina Shukri said local studios could take advantage of these programmes to assist in their marketing activities, digital distribution and the creation of new and exciting intellectual properties (IPs).

The goal is to ensure companies can continue to produce quality creative content in the field of animation and related digital content.

Finance Minister Tengku Datuk Seri Zafrul Tengku Abdul Aziz said the Penjana DKD programme signifies the government’s commitment to continue supporting local talent and expertise, producing and exporting more digital content that highlights the uniqueness of Malaysia.

Surina highlighted that MDEC has consistently championed the digital creative content ecosystem as it represents one of the key segments of the digital economy.

“The IPs and services produced with the assistance of MDEC have garnered various successes, including dominating the list of box-office collections last year. Even so, they have also been hit hard by Covid-19 and the current economic slowdown,” she said.

Surina believes the Penjana DKD, channelled through the Penjana DC3 + and DCG programmes, is timely as it can help increase business opportunities and expand market access in the short term.