By ASILA JALIL
Central Sugars Refinery Sdn Bhd (CSR) has completed its new facility in Padang Terap, Kedah for the production of its brown sugar products, Better Brown and Commercial Brown.
Better Brown is a low glycaemic, healthier option sugar while Commercial Brown is the new commercial specification of refinery brown sugar, ideal for industrial customers looking for an affordable, consistent, low moisture brown sugar.
The Better Brown brand has been successful in Malaysia, achieving up to 33% brown sugar market share in modern trade.
It has also been launched recently in Singapore, and exports to other international markets have commenced.
CSR CEO Victor Ng said the group is now ready to lead the region and into the Middle East in sugar innovation with these two new additions of brown sugar.
The firm has built capacity to produce up to 8,000 metric tonnes per month and is already seeing high interest and demand from the industry, Ng said in a statement yesterday.
Both products are developed in collaboration with CSR’s exclusive technology partner, Nutrition Innovation.