Malaysia Airlines partnership with 3Sixty brings duty-free shopping to the next level


MALAYSIA Airlines Bhd’s partnership with 3Sixty, the world’s largest in-flight concessionaire, has taken its flagship e-retail store, Temptations, to the next level coupled with seamless integration with the airline’s frequent flyer program, Enrich.

Malaysia Airlines said Temptations offered its customers the flexibility to shop for their duty-free items conveniently at their fingertips and have the option of having the pre-ordered purchases delivered onboard or at home.

Malaysia Airlines group chief marketing and customer experience officer Lau Yin May said the initiative further underlined the airline dedication to all its customers while making Enrich a valuable lifestyle rewards centre, as well as becoming a world-class airline loyalty program for its members.

“As the world goes through radical changes of opinion, character and habit, we too must evolve as an airline and continuously strive to offer maximum value to all our passengers,” she said in a statement today.

Meanwhile, 3Sixty duty-free executive vice president Asia Lee Hwee Ming said 3Sixty continued to invest in its omnichannel vision and have introduced a new facelift along with the ‘click and redeem service’ for Temptations.