by HARIZAH KAMEL/ pic by ARIF KARTONO
IN ITS first-ever online expo, Hi HOME dotCom Sdn Bhd sold over 130 vouchers valued at RM78.6 million in potential property transactions.
Held via the Lazada Malaysia e-commerce platform, the expo was backed by Hi HOME’s participating developers who delivered a new disruptive way to sell properties.
In a statement yesterday, its chief strategy officer Huda Naim said the company believed that the property market is bouncing back faster than many in the industry have feared, and there are hopes that recovery will only pick up pace.
The “Hi HOME x Lazada Property Expo” treated potential homeowners to six days of unstoppable promotions and benefits from a wide range of properties nationwide, including up to 24 months of free instalments and property priced as low as RM110,000.
This is the first online property expo in South-East Asia in conjunction with Lazada’s “07.07 Mid-Year Sale”.
Over 22 property projects were showcased and vouchers were priced from as low as RM88, which act as booking vouchers and will be used to redeem free gifts from developers such as cashback and special rebates.
As the demand for online shopping is increasing, there has been a significant shift in the business landscape and consumers’ shopping behaviour during the Covid-19 pandemic.
The reintroduction of the Home Ownership Campaign under the short-term National Economic Recovery Plan will markedly benefit homebuyers and show an increase of recovery in the property industry.
Huda said the campaign was a huge success with 43% of the vouchers sold are projects worth RM500,000 to RM1 million which shows that high-end properties are still in demand.
“The vouchers were not only bought by future homeowners, but 20% of the vouchers were bought by real estate agents as well.
“Hi HOME will keep on reinventing and disrupting the property industry for future homebuyers and also to help developers,” she added.
Some of the best-selling projects were Malaysian Resources Corp Bhd’s Sentral Suites, Aspen Group’s Vivo Executive Apartment and UEM Sunrise Bhd’s Senadi Hills.