EatLokal enters market with lower delivery charge

The new platform is seeking to help Klang Valley eateries bounce back from the impact of Covid-19 and benefit consumers at the same time

by LYDIA NATHAN/ pic credit: facebook.com/my.eatlokal

NEW food delivery service, EatLokal is on a mission to help local eateries bounce back from the impact of Covid-19 while addressing high delivery platform charges.

Its CEO Stephen Francis said as consumers, everyone feels the pinch of the rapidly increasing prices in deliveries, particularly at a time when people were told to stay home.

“We knew there was a better, fairer way for everyone involved, the restaurants who provide the food and their employees, the delivery teams who do the work of sending the food to consumers, and for the consumers themselves,” he said in a statement recently.

According to Francis, this is where the idea of EatLokal came about, to be a community-focused group that can disrupt the digital landscape while improving the quality of service, pricing and approach to food delivery services.

He said the platform began offering early access to the public across the Klang Valley last week within a 5km radius of the restaurant.

Some of the famous eateries onboard include YMT Healthy Vegetarian, W1 Dining & Cocktails, Concubine KL, Asian Rice Pot, The Locker & Loft and The Accidental Bakers.

Francis said the aim to benefit both eateries and consumers will continue, while the platform increases coverage range, restaurant selection, co-branded food and beverages.

“EatLokal will charge restaurants that are approved an initial commission on sales of 10% for the launch period as part of its commitment in helping businesses bounce back. The service believes that the bulk of the revenue earned through sales of food should stay with restaurants at this time, and consumers will also enjoy better value for their ringgit,” he said.

The service will also use its additional resources and product offerings from MyGroser, an independent online grocery platform to offer consumers snacks, comfort food and convenience items.

Meanwhile, EatLokal is also expanding its delivery fleet by changing the range of vehicles used and has partnered car-sharing platform Socar Malaysia.

Its CEO Leon Foong said now independent drivers are able to deliver food quickly and carefully, ensuring that spillage and damage to food items are avoided, while delivery people and the quality of the ready-to-eat orders are better protected.

“We have all seen our food arrive in a less than perfect condition, cold with spillage and damage. With unpredictable weather and bulky thermal bags, it is often a struggle to make multiple batched deliveries with just a motorcycle.”

“The aggressive commission charges also make it a challenge for restaurants to build a sustainable and scalable delivery business. Working with EatLokal was a simple decision for us as it is central to our core Socar Business Mobility vision of creating new earnings opportunities for Malaysians,” Foong said.

He said through this partnership, drivers can earn a fixed delivery fee which also gives consumers price certainty and ease of mind.

“We welcome partner restaurants to leverage this opportunity in using our vehicles to get their products to customers in a timely manner. Simultaneously, Socar will help delivery agents earn more due to the larger capacity of their cars and stay safe especially during rainy conditions, by helping them move away from motorcycle use,” he added.