Sonno is hiring sleep executives to be part of their campaign aimed at promoting a healthier and happier life among Malaysians

by AZALEA AZUAR/ pic credit: sleepsonno.com

THIS is not a hoax! You can now get paid some RM3,000 to sleep. Well, this is finally taking your “dream come true” to another level. All you need to do is sleep.

Local mattress company Sonno Malaysia is hiring “sleep executives” who have the “passion in all things related to sleep”. No, you don’t need to submit a resume or curriculum vitae.

Applicants can simply log on to www.sleepsonno.com/pages/sleep-executive, submit their details and explain why they are the best professional sleeper in town starting from July 1 to July 31.

Sonno will contact successful candidates who are then required to sleep on their mattress everyday for eight hours a day for 100 nights, beginning Sept 1 to Dec 10.

During that period, the sleep executives are also required to download and monitor their sleeping pattern using a tracking app, which is available on both Apple and Google Play stores.

According to Sonno founder Fabio Miceli, the app will monitor their movements, duration and quality of sleep.

It will also analyse how much time each candidate spends in each stage of sleep.

They also need to be active on social media since they are required to upload 30-second videos to their social media page twice a week for the whole duration of the job.

Chosen execs will not only get paid RM3,000, but they will also be given a brand new Sonno Lite mattress which they can select according to the size of their bed frame and also a Sonno Pillow.

Miceli said Sonno mattresses are made of memory foam and high density support foam.

“We use the finest premium materials. Sonno is comfortable, durable and is designed with your sleeping needs in mind, with just the right amount of bounce-back,” he said.

He added that the sophisticated memory foam layer provides healthy spine alignment, which helps minimise daytime aches and pains that might have resulted from a lesser quality mattress.

“Our professional sleeper should also be able to stay in bed for at least eight hours per night and posses the ability to create engaging content detailing their sleep journey on social media to spread the importance of having a great sleeping experience,” Miceli said.

Better Sleep, Better Life

Hiring sleep executives is part of Sonno’s “Get Paid to Sleep” campaign which is aimed at promoting a healthier and happier life among Malaysians that starts with a good snooze.

“We have been thinking of an unconventional way to promote better sleep and what better way to encourage this than hiring a professional sleep executive,” Miceli said.

According to a national sleep survey done by Nielsen Malaysia, nine in 10 Malaysians suffer from one or more sleep problems. Nearly half of them (46%) report that they wake up in the middle of the night, while just under a third say they feel tired and unrested in the morning (32%), feel sleepy or have fallen asleep during the day (32%), and snore (29%).

Miceli said sleeplessness drains one’s mental abilities and puts physical health at risk.

“That explains why many have difficulties trying to concentrate when they don’t have enough sleep. At times, forgetfulness also sets in.

“Poor sleep can lead to many different health problems including weight gain, mental health issues and a weakened immune system,” Miceli said.

He said sleep patterns can be greatly impacted for better or worse during times of uncertainty and environmental change.

“The start of 2020 has certainly had its fair share of uncertainties and changes.

“Due to the coronavirus, work-from-home and quarantine procedures, we lost temporary the natural rhythms of a workday that require us to walk to the train station, break for lunch at a certain time and prompt us to finish in time for our commute home, and we did almost 40% less of physical activities,” he explained.

Tips For Better Sleep

Getting eight hours of sleep every night may seem like an easy task, but it’s not, especially for the night owls who are used to keeping awake in the wee hours of the morning.

Therefore, Miceli believes that developing a calming bedtime routine is a great idea to help one go to sleep.

“Not only will it help you sleep faster, but it will also help you sleep better. When you wake up the following day, you would feel refreshed,” he said.

Miceli shares a few tips on how to sleep better and one of them is to make a plan.

“Your bedtime routine depends on a mix of your personal preference and practicality,” he said.

What’s important is to create a routine that is soothing and consistent.

Another common problem that keeps people awake is the use of smartphones before bed.

“For instance, if you have this habit of watching YouTube videos, and think one more video won’t hurt, only realising later that it’s already 3am!

“It’s important to switch off from all electronic gadgets for at least an hour before bed. The lights in electronic screens can stimulate your brain, making it harder for you to relax and making you over-excited before bedtime,” said Miceli

Another good tip is to take a shower before heading off to bed.

“Spending time in a steamy shower has huge benefits, even if you don’t need to clean yourself,” he said.

Miceli also added that after stepping out of a hot, steamy bath, your body temperature drops rapidly.

In turn, this makes you feel sleepy as your heartbeat rate, digestive system and other metabolic processes begin to slow down.

He said a 60-minute wind-down would also help in falling asleep quickly.

“The best thing we can do to fall asleep fast and prevent our brains from buzzing far into the night is to create routines and wind-downs that help separate your busy daily thoughts and activities from your sleep mindset and routine,” Miceli said.

He added that it is a good idea to play gentle, lullaby music at the same time.

“Try to avoid music with lyrics as this can stimulate your mind too much and reduce the relaxing qualities of the music,” Miceli stated.

For more information about Sonno, you can check out https://www.sleepsonno.com/.