Proton launches Saga Anniversary Edition

The Saga Anniversary Edition also marks the 4,150,035th car to roll off the line in Proton’s 1st virtual launch over social media

by RAHIMI YUNUS/ pic credit: proton.com

PROTON Holdings Bhd launched the Proton Saga Anniversary Edition in commemoration of the car model’s 35th year yesterday.

In the carmaker’s first virtual launch over social media, the Saga Anniversary Edition also marked the 4,150,035th car to roll off the line.

The special model is limited to 1,100 units only in exclusive black with yellow highlights on both the exterior and interior of the car.

The Saga Anniversary Edition is priced at RM39,300, the same as the current Saga Premium AT after the zero-sales tax rebate.

Proton chairman Datuk Seri Syed Faisal Albar Syed Albar said the Proton Saga was the car that put Malaysia and its economy on wheels, and it is still doing so.

Besides the limited-edition Saga, Proton also unveiled the 35th Anniversary Accessories package, which includes front skirting, side skirtings, door visors, hood insulator, trunk lid cover and boot tray, which is priced at RM2,035.

Available for purchase separately and compatible with the 2019 Saga model, the anniversary package offers significant cost savings of RM315 as purchasing the parts individually totals RM2,350.

Proton CEO Dr Li Chunrong said the Saga Anniversary Edition is a special gift for a special occasion to all Malaysians.

“It is our way of saying thank you for supporting the Saga for the past 35 years. Plus, you can order it today by visiting our showrooms or booking it online,” he said in a statement.

The carmaker also announced that Proton’s N95 cabin filter, which is previously only available on the Proton X70, will be made available for Saga, Persona, Iriz and Exora models registered after July 9, 2020.

Proton said current owners will have the option to purchase the N95 cabin filter for RM59, excluding labour charges. For a limited period until Oct 9, 2020, the company offers a 15% discount on the price of the filter.

Proton deputy CEO Datuk Radzaif Mohamed said the past 35 years have been a testament to Proton’s dedication towards producing products that the people desire.

“For the decades to come, we are focused on delivering products, services and experiences of even higher quality,” he added.

Proton created history for Malaysia when the nation joined just a handful of countries with car-making capabilities as it rolled off production lines of Saga on July 9, 1985, about two years after the establishment of Perusahaan Otomobil Nasional Sdn Bhd, or Proton.

The creation of Proton was the brainchild of former Prime Minister Tun Dr Mahathir Mohamad who conceived the idea of a national carmaker in 1979 to help push the industrialisation of the nation.

The idea received Cabinet approval in 1982 and on May 7, 1983, Malaysia’s first automotive company was founded.

The first Proton Saga was based on a Mitsubishi model after the Japanese car manufacturer agreed to a joint venture with Heavy Industries Corp of Malaysia Bhd to produce Malaysia’s first car.

The Saga had quickly established itself as Malaysians’ favourite car.

The car model went beyond its home country when it was launched in the UK on March 16, 1989, and sales were successful with a 12-month sales target achieved in merely six months.

Proton launched the 2019 Saga in August last year with more technologically advanced features.