by LYDIA NATHAN/ pic by MUHD AMIN NAHARUL
THE Ministry of Domestic Trade and Consumer Affairs (KPDNHEP) is targeting RM513 million in sales of Malaysian products for the Buy Malaysian Campaign.
“This figure includes the campaign with Shopee Malaysia but we also have a lot of other campaigns going on. Last year we targeted RM430 million in the same time frame as well,” KPDNHEP Minister Datuk Alexander Nanta Linggi said at the campaign launch in Kuala Lumpur yesterday.
The Buy Malaysian Campaign, which will run until December this year, aims to reinvigorate the local economy and businesses impacted by the Covid-19 pandemic.
Alexander said strategic planning is necessary to revive the economy and stimulate consumer spending and consumption of local products.
“Local businesses can only recover if consumers start spending and prioritising local products to drive the economy. That is why we are working with Shopee to provide consumers with incentives to buy from local sellers or local products,” he added.
According to him, this initiative has always been synonymous with the Malaysian identity and is responsible for the rise of many great Malaysian brands.
“We know the Covid-19 pandemic has posed many challenges so far especially for the micro and small and medium enterprises, but it has also narrated the resilience and strength of people in firstly acting fast to contain the disease, and secondly looking at ways we can build the nation and its economy again,” the minister said.
“I am proud to announce that this year we are intensifying our partnership with Shopee to bring the campaign to greater heights. We believe our renewed collaboration will help drive the nation’s economy forward with ambitious targets to generate increased orders and diversify the pool of Malaysian-made products and services.”
Meanwhile, Shopee regional MD Ian Ho (picture) said the campaign this year features more products and sellers.
“In 2019, the average daily order of Malaysian-made products on the platform increased by 330% after the campaign went live. This year, we have been tasked to achieve even greater results as we announce the brand new-in app portal known as ‘Buy Malaysian’ to put the spotlight on locally made products,” he said.
Ho added that this year there will be five times more stock and ten times more sellers on the platform, and products will be consists of groceries, health and beauty, fashion, household items, games, services and more.
“When we first launched we had 2,300 products, but today we have over 11,500 products and we aim to expand progressively,” Ho said.