by RAHIMI YUNUS/ pic by MUHD AMIN NAHARUL
PROTON Holdings Bhd’s sales surged by 69.5% to 9,623 vehicles last month from May 2020 and 26.3% year-on-year as car sales rebounded during the Recovery Movement Control Order (RMCO).
The carmaker said the government’s incentives and pent-up demand have pushed the total industry volume in which Malaysian automotive brands are expected to account for 66.4% of the market this month.
The company said the 9,623 units sold in June were its second-best sales month in 2020, driven by three leading models in their respective segments.
“Proton’s sales in the first full month of business since February have been encouraging. While we remain cautiously optimistic for the second half of 2020 (2H20), the demand for Malaysian cars in general and Proton vehicles in particular points towards increased consumer confidence in our products,” newly appointed Proton Edar Sdn Bhd CEO Roslan Abdullah said in a statement yesterday.
Roslan said the recently announced sales tax holiday introduced by the government has stimulated demand in the local automotive market.
In early June, Putrajaya granted sales tax exemptions of 100% for locally assembled vehicles and 50% for imported units for six months until end of the year to revitalise the automotive market after it grounded to a halt during the MCO.
Proton said it consolidated market share for 1H20 to 21.2%, up 6.5% from last year, while the overall volume gap versus 2019 shrank to 14.6%, an achievement that was nearly three times better than the best rival brand.
Proton Saga became one of the driving forces and posted its best sales performance in 70 months.
In June, Proton delivered 4,447 units of Saga compared to 4,275 units in October 2019, the previous record month for the current model.
Its flagship SUV, the X70, retained its position as the best-selling C-segment SUV in the country with 1,909 units sold in June, also the best-selling SUV overall for 1H20.
Meanwhile, Proton Persona retained its position as the bestseller in the B-segment sedan category for a second consecutive month with a cumulative volume of 25.1% ahead of 2019.
Proton Iriz powered its way to third place in its B-segment hatchback category, while Proton Exora sustained at the top of the C-segment MPV market.
Roslan said the next six months of the year would be a busy one for Proton, starting with its 35th anniversary celebration for Proton Saga.
“We hope to use the occasion as a springboard for other activities this year as we continue our efforts to redefine Proton’s customer experience via a mix of 3S (sales, service and spare parts)/4S (3S and body paint shop) outlets and innovative new products,” he said.