Luxury cars back on radar for ultra-rich M’sians

by RAHIMI YUNUS

THE well-heeled Malaysians are back in the mood of buying expensive cars as the country gradually adjusts to the Covid-19 pandemic that had previously put the brakes on the automotive market.

Rolls-Royce Motor Cars Ltd Kuala Lumpur director Anas Zawawi Khalid said showroom visitations have increased and responses from customers have been “very very good” after the reopening of the brand’s operations.

Rolls-Royce launched the Black Badge version of the carmaker’s maiden SUV, the Cullinan, for the local market yesterday.

“We have been receiving many visits to our showrooms where customers are looking at our Black Badge Cullinan. I am quite happy with the feedback and general feeling about Rolls-Royce post-coronavirus if you like.

“Various health measures are taken in the operation after the Movement Control Order was eased. We see a very very good interest, especially in our Black Badge Cullinan,” Anas Zawawi said after introducing the latest model virtually yesterday.

Rolls-Royce product and sales operations manager for Asia Pacific Sven Grunwald said the recovery phase is different for each market, but there has been generally a positive trend with people being very intrigued with Rolls-Royce cars after stay-at-home measures were relaxed.

Malaysia becomes the only country in the region to offer the full Black Badge family with the arrival of the Black Badge Cullinan.

Launched in 2016 at the Geneva Motor Show, the Black Badge range exudes Rolls-Royce’s bold and dark expression that reflects the desires of risk-takers and rule-breakers among Rolls-Royce patrons in achieving success.

Rolls-Royce, the BMW AG-owned British luxury carmaker debuted the Black Badge Wraith and Ghost in 2016, followed by Dawn in 2017 and Cullinan in November last year.

The Black Badge Cullinan is priced from RM1.7 million and the first of the bespoke unit is expected to be delivered to Malaysia in October.

Anas Zawawi said customers have been understanding about possible delivery disruptions amid the pandemic as the carmaker ramps up production to catch up with demand.