Haier improves ranking on BrandZ Top 100 Most Valuable Global Brands 2020

by BERNAMA/ pic by AFP

CHINA’S home appliance giant, Haier recently ranked in the list of the BrandZ Top 100 Most Valuable Global Brands 2020 as the only Internet of Things (IoT) ecosystem brand.

Unveiled by WPP and its consulting company, Kantar, the BrandZ ranking is the only one that incorporates consumer insights, making it a barometer in the global brand landscape.

This year, Haier’s global ranking rose to 68th from the 89th last year, with its brand value increasing from US$16.3 billion in 2019 to US$18.7 billion. (US$1 = RM4.28)

Kantar has created the IoT ecosystem brand category since 2019, and granted it to Haier for the second time this year, showing its continuous recognition on Haier’s leading place in the sector.

According to a statement, Haier has demonstrated the charm and value of an IoT ecosystem brand through its outstanding response to global challenges, including the COVID-19 pandemic.

Haier’s COSMOPlat, a standard-setter in the global mass customisation space, has delivered enormous value in fighting against the pandemic, facilitating the resumption of work and production, and accelerating business transformation of SMEs.

Haier attributes its robust development as an ecosystem brand to a concept called ‘Rendanheyi Model’ which was conceived by its founder, Zhang Ruimin, encouraging each employee to maximise personal value by creating maximum value for customers.