by NUR HAZIQAH A MALEK/ pic by TMR FILE
THE demand for Sime Darby Property Bhd’s (SDP) Elmina Green Three in the City of Elmina, Shah Alam, rose as 187 units of its first three phases were taken up within 15 minutes of preview.
SDP group’s township development and COO Datuk Wan Hashimi Albakri Wan Ahmad Amin Jaffri said the response was overwhelming, and that the company was astounded it took 15 minutes for all Phase 1 units to be reserved.
“The Phase 2 public preview last weekend also drew good results with 96 out of 127 units booked.
“The reception towards Elmina Green Three has given us a sense of comfort in knowing that despite the current period of uncertainty, people are still interested in purchasing a property. The success of our previews demonstrates that with the right marketing strategy and better products, customers will continue to show support,” he said.
Its Phase 1 consisted of 91 units which were open for pre-launch sale during an online preview on June 6 with a 100% take-up rate, while the Phase 2 preview on June 20 saw a 76% take-up rate in less than half an hour, drawing interest from international homeowners.
The units come with interior finishing, and potential homeowners will enjoy the FittingsPlus+ features such as instant water heaters, outdoor water filter, air conditioning unit points and piping (without indoor unit), booster pump, and built-in MS grilles.
The units are priced from RM709,999 and RM714,499 after rebates and before the Bumiputra discount respectively.
The Elmina Green Three is the latest phase of freehold two-storey houses in its township, comprising a total 412 units of 20×80 extended linked homes with a built-up area from 2,262 sq ft to 2,983 sq ft.
Prior to its launch, there was an increase in the company’s website traffic due to flooding of enquiries and bookings for available projects.
Wan Hashimi Albakri believes that the township’s strong brand is able to attract new prospects and returning customers.
“The use of an online portal for bookings was a digital transformation initiative aimed to revolutionise the company’s property buying process, and future SDP launches will also utilise and benefit from the system,” he said.