Tech start-ups need to be bold in finding opportunities amid pandemic

Industry players need to be wary of the fast changes and adapt to the rise of digitalisation

by RAHIMI YUNUS

LOCAL technology start-ups must be agile and proactive to seek new opportunities arising from the Covid-19 pandemic.

Cyberview Sdn Bhd technology hub development division head Shafinaz Salim said companies need to relook at their business processes and strategies to provide the best solutions that fit current demand.

“I encourage any company to be agile to change. They shall take a step back and look at the business process. We must keep the focus on the future that is driven by technology,” Shafinaz said in a webinar entitled “The Role of Technology Ecosystem in Restarting the Economy” organised by Cyberview last Friday.

She said it is a matter of how fast and hungry start-ups are to “marry their solutions with opportunities” that rise from the Covid-19 situation.

WAU Animation Sdn Bhd founder and ED Usamah Zaid Usamah said technology start-ups need to be bold in creating their products or solutions to thrive in the industry.

Usamah, the creator of popular local animation series “Upin & Ipin” and “Ejen Ali”, said many newcomers have tried to emulate products that are already established instead of coming up with fresh ideas to differentiate themselves from the rest.

“If they decide to set up a shop, they need to be bold and dare to do different things from what is already being done,” Usamah, one of the panellists in the webinar, said.

Speaking from a creative industry perspective, he said the industry has slowly developed with more local talents available today compared to the previous time when he started his journey.

Besides the uprising of a new generation of local animators and filmmakers, he said the rate of content consumption via digital platforms has increased during the pandemic.

That, he said, would require industry players to be wary of the fast changes and adapt to the rise of digitalisation.

“Creative and content industries already see how fast people consume content on digital platforms. Start-ups have to adapt to the shift in the market and anticipate the demand,” Usamah said.

Meanwhile, Aerodyne Group partnership and ecosystem development VP Richard Ker said there is a huge potential for businesses to tap into amid the pandemic which disrupts the supply chain.

For example, he said stay-at-home measures such as the Movement Control Order (MCO) in Malaysia have disrupted transportation, which creates opportunities for the drone service companies to think of drone cargo.

“In the next five to 10 years or less, there could be an opportunity for drone cargo where we deliver items using drones without ground transportation. There is a huge potential in Malaysia and everyone can be part of the ecosystem,” Ker said.

He said the pandemic has created more awareness on drone services as companies seek to minimise safety and health risks in their operations.

As such, he urged start-ups to talk to different companies to gain new business leads.