by RAHIMI YUNUS/ pic by HUSSEIN SHAHARUDDIN
ONLINE marketplace Mudah.my Sdn Bhd has launched the “Malaysia’s Biggest Car Sale” campaign on its platform Mudah Auto, offering a minimum 10% discount of the listing prices.
The car sales campaign, which runs from June 15 to July 15, involves over 7,000 cars in addition to over 80,000 second-hand motor vehicles that are currently available on Mudah.my.
Mudah Auto, part of Mudah.my, introduces the new initiative to help stimulate the recovery of the second-hand automotive industry in the country with the participation of more than 1,600 used-car dealers on Mudah.my.
It aims to enter the Malaysia Book of Records for Malaysia’s Biggest (Online) Car Sale and is set to be the first ever marketplace to secure a spot in the book.
CEO Gaurav Bhasin (picture) said the campaign is part of Mudah.my’s ongoing #supportlokal initiative which helps keep Malaysian businesses grow and recover in this unprecedented situation.
“As a proud Malaysian-focused brand, Mudah.my’s mission is to democratise commerce by empowering every Malaysian to sell or share with one another,” he said in a statement.
The company said the campaign is the brand’s support for the government’s short-term National Economic Recovery Plan.
The latest initiative is targeted to provide an opportunity for Malaysians to purchase a car with better value while the brand works with its car dealers to boost sales through Mudah.my’s eight million monthly users.
In the statement, Mudah Auto head Peter Wong said as much as this is a Mudah Auto-led campaign, it would not be possible to execute this without the support of the car dealers.
“On behalf of Mudah.my, we would like to thank each and every one of our car dealers for standing by us, and together, we will stamp our mark as one of the record holders in Malaysia,” he added.
The Malaysian Reserve recently reported that the automotive retail segment was struggling with rental and overhead during the Movement Control Order (MCO).
With zero customers and sales, businesses were forced to close and new car registry cannot be done.
The pandemic also has pushed businesses to cashflow constraints while many industry players are anticipating consumers to hold back non-essential purchases particularly big-ticket items like cars in the coming months.
According to Malaysian Automotive Association (MAA) data, new vehicle sales plunged almost 100% year-on-year in April to only 141 units — 131 passenger vehicles and 10 commercial vehicles — compared to 49,935 units recorded in the same month last year.
MAA said sales volume in May would be much higher than in April but at the same time, it would be much lower than traditional monthly registrations before MCO.