Proton’s car prices down by 5.7%

National carmaker is strict in implementing social distancing and disinfection measures at its showrooms and service centres


PROTON Holdings Bhd has reduced its car prices between 1.2% and 5.7% following the government’s recent announcement of zero sales tax for cars sold in Malaysia.

In a statement, the national carmaker said these prices would be effective for the duration of the incentive period of six months from yesterday, as a measure to boost the economy as the country emerges from its Covid-19-induced lockdown.

Proton CEO Dr Li Chunrong said customers would receive better value for money with its number of 3S/4S outlets, refreshed model range, periodic improvements and the carmaker’s new prices.

“Proton likes to take this opportunity to remind everyone looking for a new vehicle that there has never been a better time to own a new Proton.

“We applaud the government’s initiative to spur growth in the economy via the short-term National Economic Recovery plan and their recognition of Malaysia’s automotive industry as a critical piece of the national ecosystem,” he said.

He added that with 700,000 people working both directly and indirectly in the industry, it contributes approximately 4.3% to the national GDP, thus it plays a leading role in any economic recovery effort.

Li said the company is also deploying several strategies to spur growth in sales while keeping in mind that buyer sentiment will err on the side of caution for the rest of 2020.

He said these include deploying strict social distancing and disinfection measures at its showrooms and service centres, while promoting the use of online bookings for contactless transactions.

“As a national automotive brand, Proton can help reinvigorate all segments of the automotive industry.

“We continue to work closely with our vendors and dealers to ensure they can weather the economic storm and ready to help drive the economy forward again,” he added.