PSAs to provide moral support for post-COVID-19 MCO


IN an effort to provide moral support for Malaysians recovering from the post-COVID-19 Movement Control Order, a pioneering group of local companies have collaborated to publish the Social Development Goals (SDG)-themed public service announcement (PSAs).

Launched by Dewan Rakyat Deputy Speaker Datuk Mohd Rashid Hasnon at the Parliament Building here yesterday, the effort aimed to encourage individuals to adapt in the new normal.

#mySPACE4Change is a multi-stakeholder social innovation program created to increase national awareness around problems afflicting Malaysians and their possible solutions.

In his speech, Mohd Rashid said the corporate social responsibility-driven initiative was a highly commendable effort that demonstrates the goodwill of the private sector in fulfilling its obligation towards society and country.

“It is time to rebuild. It will require mobilising all available resources and bringing together the government, the private sector, civil society and all other actors in a concerted and cohesive effort towards a common purpose,” he said.

These PSAs are published across various media platforms contributed by a pioneering group including Caspian Digital Solutions, FGV Holdings, Microsoft Malaysia, Malaysian Resources Corporation Berhad, Nottingham University Business School Malaysia and POS Malaysia.

Prudential Assurance Malaysia, TATA Consultancy Services, Tulips Movement, UMW Holdings and UNITAR International University, as well as Universiti Teknologi MARA students from the Mass Communications School also contributed creatives for the inaugural PSA campaign with a focus on promoting lifelong learning.

Under the #mySPACE4Change collective action agreement, companies undertake to publish PSAs that are relevant to sustainable development and sectoral interest deemed to be of national importance.