by NUR HAZIQAH A MALEK/ pic credit: japanexpomalaysia.com
THE much anticipated Japan Expo Malaysia 2020 (JEMY 2020) is set to make a comeback this year in a different environment — via virtual platforms on Facebook and Youtube from July 18-19, 2020.
G-Yu Creative Co Ltd CEO Yupharet Eakturapakal said after more than three consecutive years of unremitting efforts, the event has become Malaysia’s largest Japanese trade fair with comprehensive commodities and exposure to the land of the rising sun’s art and culture.
“In line with the government’s call to embrace the new normal and maintain social distancing, JEMY 2020 is set to go online to ensure the safety of our exhibitors, artistes, staff and visitors,” she said in a statement yesterday.
This, she said, is set to debut JEMY 2020 as the First All Japan Virtual Event in Asia. The inaugural JEMY held at Pavilion, Kuala Lumpur,
last year attracted over 180,000 visitors cheering for Japanese artistes, including AKB48.
The expo will be broadcasted on its Facebook and Youtube pages, enabling it to reach out to one million audiences while providing 15 minutes of live stream slots for exhibitors and host a concert to stream performances by artists.
Yupharet said the unique message of the concert is “Together We Are One”, to help the mass get their minds off the current global challenges.
“We are continuously improving technical and supporting services to enhance the online experience of all exhibitors and visitors.
“We vow to hold a memorable JEMY 2020 with significance through special measures in this unprecedented time and welcome all Japanese and local exhibitors with Japanese products to leverage on the flexible virtual event,” she said.
JEMY 2020 is committed to boost unfettered trade for Japanese products and foster good relationships between Malaysia and Japan.
The virtual event, covering six major categories namely anime, art fashion, food and beverage, travel and education, will be seen as an opportunity for the business fraternity to reach out to more customers and gain revenue.
Additionally, the event will also allow cross-border e-commerce activities to which exhibitors can explore new possibilities to connect worldwide consumers from the South-East Asia region, including Thailand.
Buyers may communicate directly with exhibitors on their official website or other platforms deemed convenient for both parties.
The audience may immerse themselves in Japanese traditions, culture and art via a virtual sensory journey. Cosplays and fashion parade, manga, origami, and Kyudo (Japanese martial art for archery), will be among the exciting activities during JEMY 2020.
Any interested exhibitors may contact [email protected]eative.com or 03-7960 5055 for further information. Registrations end on June 20, 2020.