Faszz Technology fostering gig economy in halal ecosystem

by NUR HANANI AZMAN/ pic credit: faszzfood.com

AMID the doom and gloom brought on by the Covid-19 pandemic, the gig economy is enjoying a rise in popularity as demand for pandemic-friendly offerings such as delivery services continues to grow.

Since the Movement Control Order (MCO) took effect in March, consumers have become increasingly open to the use of technology as a means of staying virus-free.

Companies have been capitalising on this with various iterations of delivery and online services, whether as a means of staying afloat or starting anew.

One such firm is Faszz Technology (M) Sdn Bhd, a halal-certified ride-hailing operator which recently introduced FaszzFood, a halal food delivery service. FaszzFood will not only provide deliveries of halal food and beverages, but will also offer halal groceries delivery too, Faszz Technology founder Datuk Ishak Mohd Ishtiaq said.

“The service provided would be in line with the ‘Halalan-Toyyiban’ guideline issued by the Department of Islamic Development Malaysia.

“This guideline serves as an assurance that principles of ‘Halalan Toyyiban’ are integrated into the service offerings that shall fulfill the condition, situation and the final delivery of the service,” he told The Malaysian Reserve.

Since its relaunch on April 15, 2020, FaszzFood — through its fleet of 30 riders — has been providing delivery services within the Petaling Jaya, Shah Alam, Subang Jaya and Ampang areas in Selangor, as well as Kuala Lumpur areas from 11am to 7pm daily.

Covid-19 has driven huge demand for food delivery riders, alongside an awareness of the need for clean and safe halal food, Ishak said.

The delivery company will ensure its service is in compliance with halal guidelines, adhering to food safety and cleanliness, while observing the delivery time standard, he added.

FaszzFood delivery service can be made via its one-stop halal portal www.faszzfood.com, while the enhanced mobile application will be available from June 15, 2020.

Currently, the company delivers food and dairy products from merchants such as Syed Bistro, Ezee Food, Jumbo Catering and Bright Cow by FGV Holdings Bhd’s integrated farming division.

“We wish we could have more, but like any organisation, there are internal approval processes from each merchant, thus these merchants whom we have spoken to during the MCO will come on board soon.

“What we can learn from the MCO is that it’s not the survival of the fittest, rather survival of the fastest,” Ishak said.

In response to skyrocketing demand, the group is currently crowdfunding on pitchIN to raise RM1.5 million to scale up its operations.

“A significant portion of the funds raised will be channelled towards technology enhancement and upgrading. We need to look at the speed of delivering information, options in purchase and the subscription model. Therefore, technology is the pillar of the business that needs additional attention and investment,” Ishak said.

The rest of the funds will be used to expand operations and focus on marketing and growth throughout Malaysia.

The company is also looking to build and integrate its entire payment gateway platform based on Shariah principles.

Faszz Technology was founded in 2014 by Ishak with a primary focus on providing technology as a service. It began as an e-hailing service provider in February 2019.