Nestlé introduces Starbucks Premium Instant coffee

by S BIRRUNTHA/ pic by TMR FILE

NESTLÉ (M) Bhd has launched Starbucks Premium Instant (soluble) coffee with a new range of Medium Roast and Dark Roast coffees, as well as a variety of coffee beverages.

In a statement, Nestlé Malaysia said the new product is available in multi-serve tins and single-serve format, where it combines the unrivalled expertise and heritage of Nestlé in the instant coffee segment with the unique signature premium taste of Starbucks.

“From April 2020, consumers are able to enjoy high quality Starbucks coffees in a convenient instant or soluble format — at home,” it said.

This comes after Nestlé Malaysia introduced Malaysians to the exciting “Starbucks at Home” coffee in September 2019.

The range is made up of 11 products, including whole bean and roast and ground packaged coffees, as well as the first-ever Starbucks capsules developed using Nescafe Dolce Gusto proprietary coffee and system technologies.

The products were the first innovation jointly developed by Nestlé SA and Starbucks Corp after the two companies formally created a global alliance allowing Nestlé to expand its coffee portfolio, beyond Nescafe and Nespresso, adding another iconic brand, Starbucks.

According to Nestlé, the new coffee beverages are directly inspired by signature Starbucks beverages, available in Cappuccino, Caffè Latte, Caffè Mocha and Caramel Latte.

The Medium Roast is a smooth and balanced Latin American coffee with creamy notes of milk chocolate and nuts, while the Dark Roast is a fuller-bodied, bold Latin American coffee with a sweet roast flavour and notes of delicious dark chocolate.

Nestlé Malaysia business executive officer (beverages unit) Othman Chraibi said the strong collaboration with Starbucks enabled the company to move at speed and to expand the Starbucks brand into the instant or soluble coffee segment, which consumers in Malaysia know and love.

“We are delighted to keep leveraging our coffee expertise to create new coffee premium experiences for consumers to enjoy conveniently in the comfort of their homes.

“We are very excited to introduce our high-quality Starbucks premium instant coffee range, as it is a great solution to recreate the signature Starbucks beverage with no preparation hassle. It has never been easier to be your own Barista,” he added.

The country’s largest food and beverage manufacturer also noted that all the new products are crafted with the same high-quality, ethically sourced CAFE Practices Arabica beans that are served in Starbucks coffee houses around the world.

The “Starbucks at Home” Premium Instant (soluble) coffee range will also be available on Lazada and Shopee, as well as selected retailers and supermarkets.