Sunway Property announced buyers purchased RM200 million worth of properties under its digital programme “Always With You”, a campaign launched at the end April during the stay-at-home order.
Sunway Property Managing Director, Sarena Cheah (picture) said that the campaign was launched in response to the Covid-19 situation.
“The ‘Always With You’ campaign was launched in response from the feedback we had from customers who were still keen to own a home but were cautious of the economic conditions as a result of the pandemic. To minimise their risk for home ownership, we have included a voluntary exit plan as part of the campaign,” she said in a press statement.
There are rising concerns on job security and other uncertainties due to the current situation.
The property developer said the voluntary exit plan is being put in place to allow customers to still purchase their dream home and are able to exit the purchase in the event of a loss of employment and obtain a refund.
The voluntary exit plan is also applicable in cases of disability or critical illness up to 12 months from the signing of the sales and purchase agreement or up to vacant possession, whichever is earlier.
During the campaign, homeowners are also able to enjoy a subsidy of up to RM50,000, interest-free instalment plan of up to 24 months, a flexi financing scheme to cater to different customer needs and opt for a guaranteed loan up to 95% by Sunway.
Cheah said that the digital campaign was launched in tandem with the shift in customer behaviours as a result of the Movement Control Order (MCO) and Sunway Property will continue to focus on social media and online digital marketing channels to reach out to interested buyers.
“As consumers shifted their purchases online during the MCO, we had doubled up our customer engagement online, interacting with our customers through virtual tours, live chats and other digital channels. During our engagement with them, some of our customers highlighted their concerns about uncertainty yet are increasingly aware of the need to have well-built and well-designed homes, and the importance of homes as safe havens as they are spending more time at home because of the pandemic.” she said.