Sales of personal care items surge during MCO

Non-essential items, too, have been receiving a surge in interest from buyers

by HARIZAH KAMEL/ pic by BLOOMBERG

THERE has been more than 200% sales hike recorded on online personal care purchases as the Movement Control Order (MCO) prohibits the operations of hair salon and grooming centre as a part of social distancing measures.

According to e-commerce platform Lazada, health and beauty, which includes personal care subcategory, was among the top three most popular items — together with home and living, and groceries.

The e-commerce giant said despite most Malaysians are practising their national and global responsibility of social distancing by staying at home, the trend showed that people are increasingly emphasising, not only on hand hygiene, but also personal care.

“For example, shavers have seen an uplift of over 200% in a daily average of units purchased by Malaysians during MCO, compared to a normal week,” he said.

Lazada Malaysia CEO Leo Chow said customers’ shopping experience has always been a priority.

“During this exceptional time when convenience and safety are much in need, our customers can purchase their daily needs while shopping from the comfort and convenience of their homes.

“It is also a time when we are able to stand with our customers and support the e-commerce community in the best way we can by providing online solutions for Malaysians,” he said in a statement.

Meanwhile, Shopee regional MD Ian Ho said the company observed demand in personal care items such as toothpaste, shampoo and body wash, facial cleansers, sanitary pads and facial masks.

“Grooming tools like electric shavers, hair cutting scissors and epilators are popular on the platform, with digital body scales too seeing a surge in demand,” he told The Malaysian Reserve.

Additionally, Shopee continues to see demand for products related to health and personal hygiene such as disinfectants, hand sanitisers, surgical masks, and antibacterial shower gel and hand wash.

Ho said since the implementation of MCO, more Malaysians are opting to shop online for groceries and other necessary items.

“We noted increased demand for daily necessities like fresh produce (poultry, seafood and vegetables), rice, cooking oil, pasta, biscuits, flour, diapers, milk formula and more.

Seeing that most people are spending more time indoors, non-essential items, too, have been receiving a surge in interest from buyers.

This includes indoor entertainment systems and products like PlayStation 4, Nintendo Switch, Chromecast dongle, congkak, inflatable swimming pool, Uno cards and board games.

Other than that, Ho stated that sports equipment like dumbbells, yoga mats and skipping ropes have also been gaining popularity as Malaysians try to remain active and fit during the MCO period.

More Malaysians have also been purchasing kitchen appliances like air fryers, juice blenders, bread makers, rice cookers, electric ovens and pressure cookers as more have resorted to cooking at home, he added.

Furthermore, as the festive season is fast approaching, Shopee has already rolled out its Raya Bersama Shopee campaign which is specially curated based on the demands during this MCO.

Starting now until May 26, Shopee offers Malaysians to celebrate Hari Raya Aidilfitri with their loved ones without breaking the bank with an assortment of daily essentials for RM10.

“Together with our deals and discounts, as well as entertainment elements via Shopee Live and Games, we want to tell everyone that Shopee is here with them this Hari Raya as we have got it all covered to cater to their needs and preferences so they can still have a celebration, even if it’s a small one,” it said.