Affin Bank crowned winner of ‘Best Digital Customer Experience in SME Banking’

The bank is picked for its active role in providing the SMEs with meaningful propositions by being a key partner throughout their business journey

by DARMINAA UTHAYAKUMAR

AFFIN Bank Bhd has been named the Best Digital Customer Experience in SME Banking at the recent Digital CX Awards 2020.

The bank was picked for the award by judges who are industry veterans from companies such as KPMG, Forrester, Fuji, Xerox and EY.

Affin Bank’s development and sustainability in the small and medium enterprise (SME) ecosystem is due to their investment and active role in providing the SMEs with meaningful propositions by being a key partner throughout their business journey.

Affin Bank group CEO Kamarul Ariffin Mohd Jamil said one of the key features of the SMEColony mobile app is the creation of business synergy between the SMEs, the bank and its partners that enables engagement via a digital platform.

“This falls in line with the bank’s differentiated journey in meeting the needs of SMEs, while providing unique solutions with strong CX elements,” he added.

By combining the best technology and innovation to provide a greater customer experience and through the reinvention of their industry, Affin Bank is recognised as the world’s leading Financial Services Organisations.

In addition to this, Affin Bank recently bagged other titles by being the “First SME Community Development Mobile App” in the Malaysia Book of Records; winning the Malaysia Technology Excellence Awards in Mobile Banking by Singapore Business Review last December; and awarded the “Best SME Banking Initiative for Start-Ups (Malaysia)” by International Finance Awards in September last year.

Users will be able to download the SMEColony app on Google Play Store and access it with no cost and it requires no sign-up for membership, while the Apple App Store version will be released by April 2020.